In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
The flagship Mahindra logistics warehouse is 80km from the national capital and christened as one of the best, sustainable and tech-enabled facilities. The floor bearing capacity is about eight tonnes per square metre with a height clearance of 13 metres. The entire facility is tech-enabled and is a paperless warehouse. The company boasts of recycled and sustainable practices being integrated[Read More…]
The recent spurt in fire accidents has brought the spotlight back on operator, occupant and pedestrian safety. Ashish Bhatia with Prateek Pardeshi checks on the push for manufacturing cost-effective EVs that are safe. The reliability of Battery Electric Vehicles (BEVs) has taken a beating in the recent past with ad hoc fire incidents being reported across the countries. The hit[Read More…]
To survive and grow, the CV supply chains have turned resilient. Deepti Thore looks at continued efforts to modernise and withstand disruptions in the first part. CV supply chains continue to add layers of resilience. Coming out of one disruption after the other, the rising commodity prices continue to put margins under pressure. The supply-chain bottlenecks like semiconductor shortages, container[Read More…]
Cummins Takes Net Zero-Emissions Seriously 
World EV Day 
Massey Ferguson 6S And 7S Series 
Busworld Southeast Asia is getting ready for its second edition
Prawaas 3.0: A Preview 
Mahindra 575 DI XP Plus And Massey Ferguson 246 Dynatrack Win Indian Tractor Of The Year (ITOTY) 2022 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
Intact Goals 
