SPECIAL REPORT

Tata Motors Cracks Believable Storytelling

Tata Motors Cracks Believable Storytelling

In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]

by February 3, 2023 SPECIAL REPORT
MLL Grade-A Warehouses

MLL Grade-A Warehouses

The flagship Mahindra logistics warehouse is 80km from the national capital and christened as one of the best, sustainable and tech-enabled facilities. The floor bearing capacity is about eight tonnes per square metre with a height clearance of 13 metres. The entire facility is tech-enabled and is a paperless warehouse. The company boasts of recycled and sustainable practices being integrated[Read More…]

by June 24, 2022 SPECIAL REPORT
Fires Force A Rethink

Fires Force A Rethink

The recent spurt in fire accidents has brought the spotlight back on operator, occupant and pedestrian safety. Ashish Bhatia with Prateek Pardeshi checks on the push for manufacturing cost-effective EVs that are safe. The reliability of Battery Electric Vehicles (BEVs) has taken a beating in the recent past with ad hoc fire incidents being reported across the countries. The hit[Read More…]

by June 17, 2022 SPECIAL REPORT
Building Resilient Supply Chains – Part 1

Building Resilient Supply Chains – Part 1

To survive and grow, the CV supply chains have turned resilient. Deepti Thore looks at continued efforts to modernise and withstand disruptions in the first part. CV supply chains continue to add layers of resilience. Coming out of one disruption after the other, the rising commodity prices continue to put margins under pressure. The supply-chain bottlenecks like semiconductor shortages, container[Read More…]

by June 17, 2022 Cover Stories, SPECIAL REPORT