In an industry talk session, Tanuj Mittal, Director of Sales, and Customer Process Experience India at Dassault Systemes shares with Sumesh Soman how the goals of growth in digitisation remain intact.

Q. What is the future of digitisation in the industry? How is it linked to Dassault Systemes in India?

A. The future looks really bright. The pandemic played a catalyst to push the industry towards digitisation. The pandemic has accelerated the adoption and advanced it by years. Subject to situation not changing drastically from where we are right now more and more organisations continue to rely on digital means of working. So, I mean, even if you see projections from industry, consulting organisations like Gartner etc., the overall investments from the industry are expected to rise. Dassault Systemes’ contribution is an essential and very critical part of the whole manufacturing ecosystem. So, right from facets like capturing customer thoughts to designing products, to eventually manufacturing and supplying every aspect of this digital requirement will be catered to by Dassault Systemes. This is a good opportunity to partner and collaborates with the industry.


Q. With offerings like the DW Suite, what can we expect from Dassault Systemes?

A. In manufacturing, on the shop floor, there is tremendous traction. Especially in the auto component manufacturing segment where manufacturers are coming to us to explore how digital technologies can be leveraged for optimising production. So less number of people, but the same or more output in a linear way is what the industry is desiring. We see the Delmia portfolio play a greater role. At the moment the industry is looking at the Manufacturing Execution System (MES) from a traceability perspective but then the spread is huge. As the industry matures, and as they experience working with MES, we expect to play a greater role in the future.


Q. Apart from catering to OEMs and ODMs, is there a plan in place to expand the clientele?

A. Yes, of course, I mean, we cater to all segments of customers. It is not just OEMs and the ODMs. In India, you will see that we have a major presence in the auto components supplier community. So starting from tier1, going on to tier2s and tier3s, all sorts of companies are able to leverage our technology to meet their business needs. The bigger focus is on verticals like automotive, aerospace, and defence and mining to name a few.

Q. What is your take on the scrappage policy and impact on the automotive exposure?

A. If you see from a consumers’ perspective, those people who have already invested in a car, may feel a little jittery about it, but then from an industry perspective or from an economic perspective, it is going to act as a catalyst for growth.


Q. What are the initiatives taken by Dassault under CSR?

A. Through the La Foundation which is very actively engaged in CSR activities, primarily the focus is on skill development. So, we work very closely with academic institutions to see that this technology is taken to the students and academicians so that they understand this technology. The objective is to make them relate to the real-world problems in the industry and help them to build a pool of industry-ready skilled manpower.


Q. Will it be a product offensive strategy in 2022?

A. No, so the plan is that we have to surpass the level of achievement in 2019, I would say, so that goal remains intact, and we are well on track to achieve that. And for 2022, hopefully, without any further waves of the pandemic, we will be on our growth path in India.

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