Tata Motors, in partnership with its authorized distributor, Tata Africa Holdings Limited, has announced the commercial launch of its successful range of multipurpose heavy-duty trucks – Ultra T.9 and Ultra T.14, in South Africa. The Ultra range is designed to meet the increasing needs for safer, smarter, and greener cargo mobility, making it an ideal choice for a wide variety of conventional and specialized logistics applications such as bakery, FMCG, white goods, agriculture, and construction. With its best-in-class power and torque, high productivity, and fuel efficiency, the Ultra range ensures a lower total cost of ownership (TCO).
The Ultra is a robustly built truck that comes with a walk-through cabin, power steering, dashboard-mounted gear lever, booster-assisted clutch, and a mechanically suspended seat. These features ensure safe and fatigue-free driving. The Ultra is powered by Tata Motors’ globally proven turbocharged diesel engines that offer best-in-class power and torque output. The Ultra T.9 is powered by a 3.3L engine, while the Ultra T.14 is powered by a 5.0L engine. Both trucks are designed to comfortably carry heavy loads over long distances and rough terrains. The trucks are also equipped with parabolic suspension for rugged and uninterrupted operations. Additionally, Tata Motors’ flagship connected vehicle system, the Fleet Edge, is offered with the trucks for efficient fleet management that helps increase fleet productivity.
Tata Motors Commercial Vehicles has launched its new Ultra range in South Africa, which is designed to cater to a diverse set of applications and offer higher performance, vehicle utilisation, uptime and more revenues. Mr. Anurag Mehrotra, Head of International Business at Tata Motors Commercial Vehicles, said that the Ultra range has been built on the internationally recognised Ultra platform and marks a new landmark in freight transportation in the country. He added that Tata commercial vehicles have earned a rich reputation over the last three decades, thanks to their exceptional functionality, high productivity, unmatched comfort, advanced connectivity and unparalleled performance. The company has consistently set new benchmarks by introducing smarter and future-ready products across various vehicle segments. Mr. Mehrotra also mentioned that the company is committed to enabling its customers in South Africa to succeed and the launch of this Ultra range is a significant step forward in fulfilling this commitment.
“Our range of products and services have been specifically designed to meet the requirements of the South African fleet operators who prioritize both power and fuel efficiency, as well as safety and comfort for their drivers. The range has undergone extensive testing in South Africa to ensure that it meets the expectations of our customers,” he added.
Mr. Len Brand, Managing Director of Tata Africa Holdings Limited, has expressed his confidence in the newly launched Ultra trucks. In his statement, he announced the addition of two new trucks to the Tata commercial vehicle lineup. This launch is in line with Tata Motors’ vision for South Africa, and the company’s commitment to being a partner to Tata Motors. The introduction of these innovative products in the South African transport sector will be a catalyst in efforts to secure a more significant market share in the region. The company is excited about the potential these new offerings bring and the positive impact they will have on their presence in South Africa.
“We have a strong network of 90 touchpoints, and our focus is on providing comprehensive and convenient support to our customers. We remain committed to fulfilling our promise of maintaining uptime. Our customers can trust us to ensure complete satisfaction as we work towards keeping their businesses moving forward. Through our partnership with Tata Motors, we are contributing to the enhancement of innovation and reliability in the commercial vehicle industry in South Africa.”
Tata Motors provides a comprehensive range of solutions to its customers for managing the lifecycle of their vehicles. These solutions include Annual Maintenance Contracts (AMCs), Extended Warranty, Fleet Management Services, and various value-added services. Along with easy vehicle financing and personalized repayment options, these solutions offer complete peace of mind to customers and result in higher profitability.
Tata Africa Holdings Limited is a subsidiary of Tata International and is responsible for the retail and after-sales service of Tata trucks and buses in South Africa. These vehicles are designed based on customer requirements and are known for their class-leading features, reliability, comfort, and safety. The manufacturer offers a wide range of fully-built solutions, ranging from 1-60 tonne trucks to 10-65 seater vans and buses. With over seven decades of experience in commercial vehicle manufacturing, Tata Motors is a market leader in its home country, India, and has a strong presence in over 44 countries across ASEAN, SAARC, the Middle East, Africa, and Latin America. They offer the widest range of logistics solutions to meet the diverse and evolving needs of their customers.
