Articles by: CVAdmin

Tata Motors Cracks Believable Storytelling

Tata Motors Cracks Believable Storytelling

In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]

by February 3, 2023 SPECIAL REPORT

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by September 18, 2021 NEW LAUNCH
Schwing Stetter India inaugurates global manufacturing facility

Schwing Stetter India inaugurates global manufacturing facility

Schwing Stetter India, one of the largest manufacturers of concreting and construction equipment’s across the country, today inaugurated its 5th manufacturing facility in Cheyyar, Tamil Nadu. The state-of-the-art integrated facility of 52 acres comprising 50,000 square metres of built up area will now become a Global Manufacturing hub for Schwing’s concrete boom pumps, stationary pumps, self-loading mixers, shotcrete pumps, excavators,[Read More…]

by February 13, 2021 News
Omega Seiki Mobility unveils RAGE+ FROST

Omega Seiki Mobility unveils RAGE+ FROST

In a bid to serve India in providing 360 degrees’ logistic solutions by creating a robust supply chain for COVID-19 Vaccine drive, Omega Seiki Mobility unveils Rage+ Frost, Smart EV Three-wheeler with the refrigerated carriage purposely designed for Pharmaceuticals & food delivery. The electric three-wheeler design has been finalized after in-depth engineering & research to attain a sleek contemporary pilot’s cabin,[Read More…]

by February 12, 2021 News