In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Schwing Stetter India, one of the largest manufacturers of concreting and construction equipment’s across the country, today inaugurated its 5th manufacturing facility in Cheyyar, Tamil Nadu. The state-of-the-art integrated facility of 52 acres comprising 50,000 square metres of built up area will now become a Global Manufacturing hub for Schwing’s concrete boom pumps, stationary pumps, self-loading mixers, shotcrete pumps, excavators,[Read More…]
In a bid to serve India in providing 360 degrees’ logistic solutions by creating a robust supply chain for COVID-19 Vaccine drive, Omega Seiki Mobility unveils Rage+ Frost, Smart EV Three-wheeler with the refrigerated carriage purposely designed for Pharmaceuticals & food delivery. The electric three-wheeler design has been finalized after in-depth engineering & research to attain a sleek contemporary pilot’s cabin,[Read More…]
Cummins Takes Net Zero-Emissions Seriously 
World EV Day 
Massey Ferguson 6S And 7S Series 
Busworld Southeast Asia is getting ready for its second edition
Prawaas 3.0: A Preview 
Mahindra 575 DI XP Plus And Massey Ferguson 246 Dynatrack Win Indian Tractor Of The Year (ITOTY) 2022 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
Intact Goals 
