Cover Stories

Maximum Offering In The New Bolero

Maximum Offering In The New Bolero

Mahindra builds on the Bolero platform to offer maximum value proposition through the new MaXX pic-kup. Ashish Bhatia and Prateek Pardeshi drove it to validate the claims. Mahindra and Mahindra Ltd. (M&M) has revisited its mainstay ﹣Bolero pik-up. Adding another dimension to the range, the company in August 2022 created a new sub-brand MaXX. The brand translates to the maximum[Read More…]

by November 19, 2022 Cover Stories
Changing The Paradigm

Changing The Paradigm

The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation. Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of[Read More…]

by November 19, 2022 Cover Stories
Bolero Pik-up For Intracity

Bolero Pik-up For Intracity

The new Mahindra Bolero City-Pikup adds new dimensions to the legacy pickup range. Prateek Pardeshi tests its mettle in the urban jungle. Mahindra & Mahindra (M&M) continues to dominate the pickup segment with the Bolero range. The Bolero Pickup is well known for catapulting M&M into a segment leader with a 59 per cent market share (FY2021-22) as it continues[Read More…]

by September 10, 2022 Cover Stories
Nearing Rollout

Nearing Rollout

The OSM M1KA 3.0, eLCV has reached its final production stage. Sumesh Soman hops in on the driver’s seat ahead of its commercial launch. At Omega Seiki Mobility (OSM), its busy times! The reveal of the M1KA has been followed by a string of unveils in the cargo and people mover segment. The first electric four-wheeler from its stable —[Read More…]

by September 10, 2022 Cover Stories