Shriram Automall India Limited (SAMIL) conducted its 12th Business Anniversary event, the SAMIL Utsav. The event occurred on 25th February 2023, across 120+ auto malls in tier I, II, and III cities, with footfalls of over 25,000 customers. The company sold 7,500+ pre-owned vehicles, equipment, and other assets, recording transactions worth INR 185+ Cr in a single day. The event also saw the inauguration of three new auto malls in Hapur, Guwahati, and Muzaffarpur. Customers had the opportunity to choose from a wide range of inventories and participate in auctions using the BidLive platform on the MySAMIL App or through online bidding portals like bids.samil.in and cartradeexchange.com. The event also included CSR activities such as the distribution of scholarships and the planting of tree saplings. Sameer Malhotra, Director, and CEO of SAMIL thanked guests, buyers, and sellers for making the event a success.