After designing some of the most successful models at Tata motors, including the Intra as part of the new design strategy for CVs, Pratap Bose is set to join Mahindra & Mahindra, claim sources. They mention that he is set to join the Mahindra Group as the head of the newly formed Mahindra Advanced Design Europe (MADE) centre in the West Midlands, UK. For 10 years, Bose worked for Tata Motors out of their UK design centre. The MADE, as a new Centre of Excellence (CoE), and part of the Mahindra Global Design Network (that includes the Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy), is about strategic enhancement of Mahindra’s global design capabilities and a commitment to offer sophisticated, authentic and distinct products to its customers. To be operational from July 2021 MADE will support the creation of differentiated technology offerings in the area of connectivity and others.