Articles by: Sahil Kesari

Marketing In Motion – PART 1

Marketing In Motion – PART 1

Tata Motors’ CV Business is reinventing brand building in a digital-first world, as per Shubhranshu Singh, CMO – Commercial Vehicle Business Unit at Tata Motors, in this conversation with Ashish Bhatia. Q: You’ve had a fascinating journey across categories—from FMCG to financial services, and now commercial vehicles. How has your marketing lens evolved during your tenure at Tata Motors? A:[Read More…]

by July 6, 2025 INDUSTRY TALK
Axial Fans And Centrifugal Blowers

Axial Fans And Centrifugal Blowers

Brushless fans, integrated diagnostics, and intelligent thermal management engineered into products ensure optimal battery efficiency, power electronics protection, and cabin comfort for next-generation vehicles, writes Upendra Kasbekar. In  Electric Vehicles (EVs), thermal management is a derivative of battery efficiency, power electronics protection, cabin comfort, and intelligent energy management. Italian thermal solutions specialist SPAL Automotive, through its Indian arm SPAL India[Read More…]

by July 6, 2025 Ancillaries
Terra Motors Targets The L5 Segment

Terra Motors Targets The L5 Segment

Terra Motors launches KYORO+, a high-performance electric three-wheeler in the L5 category, designed for India’s roads, writes Richa Tyagi. In a significant leap towards transforming urban mobility, Japanese OEM Terra Motors through its Indian arm has developed the  KYORO+. The name ‘KYORO’ for the OEM’s electric three-wheeler is known to have been inspired by the Japanese word symbolising alertness and[Read More…]

by July 4, 2025 smart transport
The Urban Water Tanker Gridlock

The Urban Water Tanker Gridlock

In a city as dense and dynamic as Mumbai, an unhindered water supply is quintessential, writes Upendra Kasbekar. It’s also a complex logistical challenge especially if you are not regularised. From filling in for civic infrastructure gaps to catering to construction, hospitality, and residential societies, water tankers are synonymous to Mumbai’s concrete jungle and its growing pressures on the city[Read More…]

by May 29, 2025 Road Check, Uncategorized