Tata Motors has set its sights on the third position in commercial vehicles sales globally by 2019 claim industry sources. They draw attention to a recent statement by the company’s managing director and CEO, Guenter Butschek, that the company’s vision is to be among the top three automakers in the respective markets (CVs and passenger vehicles) by 2019. The company, as part of its customer-centric approach, held a three day service camp recently. With Butscheck known to describe the company to be undergoing transformation, industry sources claim that the products that are introduced by the company in the next two years will include commercial vehicles that bank on innovation and new technologies. More stress will be laid on the development of alternate fuel technologies, they add. The CV strategy, sources claim, hinges on the plans to set up local manufacturing units in Thailand, Vietnam, Bangladesh, and other markets in Africa and West Asia. Butscheck is known to have said that they hope to double commercial vehicles sales in international markets in two years.

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