Mahindra & Mahindra (M&M) has announced a 100 per cent on-road funding scheme for its pick up trucks as part of a new finance initiative to drive sales. It has enabled the ownership of BSVI-compliant pick-up trucks by paying an EMI amount that is equivalent to that of a BSIV vehicle. Offered with an option of EMI payment starting from 2021, the scheme is designed to deliver financial flexibility against the backdrop of Covid-19 and BSVI. It is said to be aimed at business sustenance of the operators against a significant fall in demand.