With Xenon Yodha pick-up truck range, Tata Motors is looking to extend its lead in the LCV segment
Story by: Bhushan Mhapralkar
Tata Motors has launched the Xenon Yodha pick-up truck range. Launched by brand ambassador, Akshay Kumar who is well-known as a action hero in Hindi films, the pick-up range, based on the Xenon platform, which could trace its roots to the Tatamobile or the Tata 207, is aimed at a wide range of commercial applications. A body bolted to the chassis design, the pick-up truck is available in 4×2 and 4×4 configuration. Stylish yet rugged, comfortable and safe according to Tata Motors, the Xenon Yodha is also available in single and double cab configurations. Powering the pick-up truck is a 72 hp, three-litre BSIII engine and a 85 hp, three-litre BSIV engine. The basic architecture of both engines is the same. The peak torque output is 223 Nm and 250 Nm respectively at 1600-2200 rpm. Transmission is a five-speed manual unit. In case of the 4×4 variant, drive to the front wheels is selectable. Engineered to tackle good gradability, the chassis frame of the truck is madeup of 4 mm thick members with reinforcements. The pick-up truck rides on 16-inch high profile tyres. The suspension is made up of five leaves at front and nine leaves at the rear. Suitable for diverse commercial usage including agri-produce (fruits and vegetables), poultry, fish, milk, cash, and service support, the Xenon Yodha, according to Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, will enable the company to partner existing mini-truck customers, aspiring for the next phase of growth. Drawing attention to GST, Pisharody added, “The new Xenon Yodha will help the customer grow post GST regime and on the back of improved road infrastructure.” Emphasising upon the change in the hub and spoke model of distribution, Pisharody expressed that the new pick-up truck is an ideal work horse for diverse commercial usage and will extend the company’s lead in the light commercial vehicle category. The new Xenon Yodha is looked upon by Tata Motors to complement the success and popularity of the Tata Ace range of small commercial vehicles. To entice the customers, the Original Equipment Manufacturer has announced an inaugural buyback offer. The offer assures the buyer 50 per cent of Xenon Yodha’s cost, after four years of usage. Additionally, it is being offered with an Annual Maintenance Contract (AMC) of three years or one lakh kilometre and a warranty of three years or three lakh kilometres. Available in both single cab and double cab variants, the Xenon Yodha single cab – BSIII variant is priced at Rs.6.05 lakh. The single cab – BSIV variant is priced at Rs.6.19 lakh.