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Bridgestone India Pvt. Ltd., has launched a nation-wide ‘Tyre Safety Check-up’ camp with Tata Consultancy Services (TCS) in a bid to promote safe driving. Celebrating ‘Road Safety Week 2017’, the camp is scheduled between January 17, 2017 to January 27, 2017. It will take place at 58 TCS facilities in 14 cities across India, and will educate citizens on the importance of Tyre maintenance and road safety. According to the ‘Road Accidents in India 2015’ report, issued by the Indian Ministry of Road Transport & Highways (MoRTH), about five lakh accidents occurred in 2015 that killed 1,46,000 citizens.This marks a 4.6 per cent rise on the total number of people killed compared to the previous year, representing an increase of 4.6 per cent. 13 states including Tamil Nadu, Maharashtra, Madhya Pradesh, Karnataka, Kerala and Uttar Pradesh have accounted for more than 80 per cent of all road accidents and fatalities. About thrice that number are known to have been injured. With India known to have the highest motorisation growth rate in the world, it is imperative that stakeholders like Bridgestone create awareness about safe driving to prevent and control road accidents. With the poor condition of tyres adversely affecting the overall performance of the vehicle on crucial parameters that include braking distance, handling, safety and fuel consumption, only regular check-ups to ensure correct air pressure, tread depth, tread wear, wheel balancing and alignment, by a reputed dealer, could help in curbing the road accidents. The camp will be held at TCS campuses across Pune, Bangalore, Bhubaneswar, Chennai, Mumbai, Hyderabad, Kolkata, Guwahati, Kochi, Lucknow, Faridabad, Ghaziabad and Trivandrum. At the camp, Bridgestone’s technical team will conduct free Tyre check-ups and create awareness on appropriate Tyre maintenance to all the participants. To promote Tyre safety among all the participants, Bridgestone India will also provide three free tyre check-up coupons valid at Bridgestone select stores across India. 

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