Easier and Tailored Financing for Commercial Vehicles, Including LNG and Electric Indian Bank has signed an MoU with Tata Motors to offer customised financing options for Tata Motors’ commercial vehicle customers and dealers. This collaboration aims to provide flexible financial solutions for the purchase of vehicles, including LNG and electric models. The partnership will also support Tata Motors’ dealerships with[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
As part of its pick-up revamp strategy, Tata Motors brings in the Yodha 2.0. Prateek Pardeshi test drives it on a specially built track in Hyderabad. Original Equipment Manufacturers had to put their plan on the back burners thanks to the lethal pandemic Covid-19. This included putting brakes on the rollout of new product variants. Here Tata Motors must be[Read More…]
Tata Motors wins order of 921 electric buses from Bengaluru Metropolitan Transport Corporation Wins orders for over 3,600 electric buses in under 30 days Key Highlights: Order is a part of the larger tender by Convergence Energy Services Limited Tata Motors will be responsible to supply, operate and maintain 921 low-floor, 12-metre electric buses Company has already received orders for 1,500[Read More…]
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