In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
The pioneering energy distribution start-up Repos Energy has raised INR 560 million. With the newly-secured funds, the start-up plans to expand its product line, grow in different geographies in the country, build the workforce, and strengthen its technology. National Start-up Award winner Repos Energy has announced that it has raised a pre-series A round of funding from Chairman Emeritus of Tata Sons,[Read More…]
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