In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Cummins Inc. continues to optimise its CV solutions for net-zero emissions. Ashish Bhatia looks at the latest developments worked upon in a serious push. Cummins Inc. has been at the forefront of all developments in clean Internal Combustion Engines (ICE). Taking the humongous exercise beyond Euro VI and Bharat Stage VI emission compliance norms, the engine manufacturer is in it[Read More…]
Maruti Suzuki India Ltd. has brought in the new Eeco. Ashish Bhatia looks at the improvements and additions on the class-leading MPV. The Maruti Suzuki Eeco continues to be popular with businesses both as a people and cargo mover. From touring to haulage to special application vehicles it dons many hats. To date, the Original Equipment Manufacturer (OEM) has sold[Read More…]
Mahindra Logistics Ltd. (MLL), one of India’s leading providers of integrated logistics and mobility solutions, is committed to DEI (Diversity, Equity, and Inclusion) in its workforce. MLL announced today that it has partnered with women e-bike riders for its last-mile deliveries in an effort to achieve true equality. The initiative aims to bring about a significant change in the logistics[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
SIAM Highlights India’s Biofuel Push at 2025 Conference 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
