Shriram Pistons & Rings Limited (SPRL) to acquire (through its subsidiary, SEL) 75 per cent shareholding in Takahata Precision India Pvt. Ltd. (ultimate subsidiary of Takahata Precision Co. Ltd., Japan) engaged in the manufacturing of precision moulded/assembled parts and precision metal moulds. Shriram Pistons & Rings Limited has announced to acquire 75 per cent shareholding in Takahata Precision India Private[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Cummins Inc. continues to optimise its CV solutions for net-zero emissions. Ashish Bhatia looks at the latest developments worked upon in a serious push. Cummins Inc. has been at the forefront of all developments in clean Internal Combustion Engines (ICE). Taking the humongous exercise beyond Euro VI and Bharat Stage VI emission compliance norms, the engine manufacturer is in it[Read More…]
Maruti Suzuki India Ltd. has brought in the new Eeco. Ashish Bhatia looks at the improvements and additions on the class-leading MPV. The Maruti Suzuki Eeco continues to be popular with businesses both as a people and cargo mover. From touring to haulage to special application vehicles it dons many hats. To date, the Original Equipment Manufacturer (OEM) has sold[Read More…]
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