Introduced in April 2018 in an endeavour to enhance its aftermarket capabilities and provide best in class service offerings, Eicher Promise, claim industry sources has received positive response. Sources mention that the scheme is reflective of the rising focus of CV manufacturers towards service and spares support as operators seek advantage of improvement infrastructure and the ability to have a faster turnaround, With the rise in fuel prices likely to reflect on the freight rates, and in-time the efficiency of the fleet operators, the demand for efficient support from CV makers is also rising. With rising electronic content in CVs, endeavours like Eicher Promise will be well received. Available across its entire range of trucks and buses, Eicher Promise is said to be offering a Pan-India, 24×7 (except on mandatory national holidays) support to Eicher truck operators. The scheme guarantees breakdown assistance such that the vehicle with get on the road within 24 hours. For every delay of 24 hours, Eicher customer will be entitled to Eicher Promise Coupons based on the vehicle model. The coupons can be redeemed by customers during subsequent visits to Eicher authorised workshops. Eicher has over 283 authorised service centers, 140 EGPs, and over 2500 retail centres for parts and a wide network across cities and national highways.

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