EKA is a subsidiary of Pinnacle Industries, and is also one of the approved applicants of the Government of India’s Auto PLI scheme. The motive behind the launch is to bring sustainable, profitable and efficient electric commercial vehicles and solutions to accelerate the mass adaptation of EVs globally.
EKA will design, manufacture, and supply a complete range of Electric Vehicles, Fuel Cell Electric vehicles, and alternative fuel vehicles. The brand will also house components assembly and manufacturing, EV traction systems, EV energy storage systems, etc., going forward.
Commenting on the occasion, Sudhir Mehta, Chairman, Pinnacle Industries & EKA said, “EKA means ‘being together’ and to ‘become one’. EKA is committed to transforming businesses with its core values of Environment Focus, Conscious Innovation, and Reliable Mobility. With EKA, our vision is to enable India to become one of the leaders in commercial electric mobility. EKA will open a new ecosystem of technology, manufacturing, and distribution to various parts of the country. This know-how and resources will be shared to reduce costs further and increase the viability of EV adoption.”
“We are focusing on making the commercial vehicle electric mobility thrive on sustainability and offering lowest TCO solutions, making it good for businesses and environment collectively. We want to Make India one of the global leaders in EV products & technologies with our latest initiative, Bharat Ki EKA” he further elaborates.
The company will also be introducing a revolutionary smart lean factories approach, that will allow the utilization of existing infrastructure to create global EV revolution. The brand’s product range will include commercial battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) & fuel cell electric vehicles (FCEV).
The company is developing electric and alternate fuel commercial vehicles, enabled with pioneering new digital technology, it will allow a custom fleet management system as well.
EKA’s smart lean factory approach requires minimum investment compared to conventional automobile manufacturing factories. This is achieved by designing the products in a way that eliminates large investments, including painting infrastructure and large fixtures. This approach will reduce inventory and infrastructure costs and optimise logistics. EKA’s decentralised manufacturing concept will have a smaller footprint and can also be deployed in existing facilities.
