Michelin India world’s leading tyre technology company, has expanded its retail footprint in Rajasthan with the launch of a new Michelin Tyres & Services (MTS) store in partnership with Sushil Tyres. Strategically located on Chopasani Road in Jodhpur, the new facility aims to bring Michelin’s premium tyre solutions and customer-focused services closer to consumers in the region.
Spread across 1,800 sq. ft., the newly launched MTS outlet offers Michelin’s complete range of premium passenger car tyres along with advanced wheel alignment and balancing services. Designed to deliver a seamless and premium customer experience, the facility reflects Michelin’s continued focus on enhancing accessibility and aftersales support across emerging automotive markets in India.
Speaking on the expansion, Shantanu Deshpande said:“Jodhpur represents a key market in Michelin’s growth strategy for the region. The city’s rapidly evolving mobility landscape, supported by infrastructure development and a growing premium vehicle segment, makes it an important destination for our retail expansion. The launch of this Michelin Tyres & Services store reinforces our commitment to expanding our network and improving accessibility to Michelin’s premium products and services. It also aligns with our plans to introduce Made-in-India passenger car tyres tailored to Indian consumers while meeting global quality benchmarks.”
Known as the ‘Blue City’ and one of Rajasthan’s fastest-growing commercial centres, Jodhpur continues to witness strong growth driven by tourism, infrastructure development, and rising demand for premium mobility solutions.
Michelin’s collaboration with Sushil Tyres combines global tyre expertise with strong local market understanding. Established in 1984, Sushil Tyres has built a longstanding reputation in Jodhpur’s automotive aftermarket industry through its focus on reliable and quality-driven customer service.
The partnership further reflects Michelin’s strategy of working closely with trusted regional partners to deliver enhanced mobility solutions focused on safety, durability, and performance.
