New outlets in Amritsar and Panchkula strengthen the company’s premium tyre and service network ahead of its Made-in-India passenger car tyre rollout.
Michelin India has strengthened its retail presence in North India with the launch of two new Michelin Tyres & Services (MTS) stores in Amritsar and Panchkula. Opened in partnership with National Auto and Universal Tyres, respectively, the new outlets are aimed at bringing Michelin’s globally benchmarked products and services closer to customers in one of India’s fastest-evolving automotive markets.
Strategically located on Loharka Road in Amritsar and in the Industrial Area of Panchkula, each 5,000 sq. ft. facility has been designed as a modern automotive service destination. The stores offer Michelin’s comprehensive portfolio of passenger car and two-wheeler tyres, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series, along with wheel alignment, wheel balancing, mechanical repairs and maintenance services.
Commenting on the expansion, Shantanu Deshpande said, “North India continues to be a key market in Michelin’s growth journey, supported by rising vehicle ownership, improving road infrastructure, and growing demand for premium mobility solutions. The launch of our new Michelin Tyres & Services Stores in Amritsar and Panchkula marks another important step in strengthening our retail presence and bringing Michelin’s globally benchmarked products and services closer to customers across the region. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering solutions tailored to the evolving needs of Indian consumers.”
The company believes Amritsar and Panchkula offer significant opportunities for premium automotive retail, backed by expanding infrastructure, strong trade activity, a thriving tourism economy and a growing base of personal vehicle owners. To strengthen its regional presence, Michelin has partnered with two established local businesses with deep market expertise.
National Auto, Michelin’s partner in Amritsar, has been serving customers since 1927 and has built a reputation for its customer-centric approach and quality mobility solutions. In Panchkula, Universal Tyres brings over 30 years of experience in the automotive industry, offering technical expertise, genuine products and a strong focus on customer service.
According to Michelin, these collaborations align with its strategy of working with trusted local partners to deliver superior mobility experiences centred on safety, durability and high performance, while further expanding its premium retail network across India.
