Mahindra & Mahindra Ltd. (M&M) recently hosted its customers from across India in a ‘Meet and Greet’ session with its small commercial vehicles brand ambassador, Manoj Bajpayee. Held in Mumbai, the ace actor was part of the 1 lakh vehicle sales milestone celebrations of ‘Apollo CV of the Year 2016’ award-winning Jeeto trucks. Concluding the campaign ‘Aapka Aabhaar, Ek Lakh Baar’, the event witnessed 12,000 Jeeto customers across India participating and winning a chance to meet the Jeeto’s celebrity brand ambassador Manoj Bajpayee. Said to have received an overwhelming response, the winners were felicitated at the hands of the actor. Launched in June 2015, the Jeeto Load is a segment first offering with a modular range of eight mini-trucks to cater to the diverse needs of the sub-one-tonne load segment customers. With the diesel variant of the Jeeto available in S, L and X series, the truck caters to a three-wheeler, micro-truck and mini-truck customers. Also made available in a CNG powered variant, Mahindra Jeeto is designed for a refined performance. It is claimed to deliver fuel efficiency of up to 33.4 kilometres per litre of fuel, a best-in-class offering. Jeeto, it is said, has also come to gain popularity in the e-commerce industry, besides the government’s ‘Swacch Bharat’ mission among other captive segments. Going beyond the product’s performance, Jeeto also features in the ‘Make in Telangana’ video and has received an excellent response from e-commerce and captive customers backed by strong customer testimonials.

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