Staying ahead

Article by: Staying ahead

Q & A : Ravi Pisharody, Executive Director — Commercial Vehicles, Tata Motors

Interview by : Bhushan Mhapralkar

Q. What growth will the CV industry achieve?

A. We are seeing more of what we saw last year. M&HCV sales continue to grow at 20-25 per cent, driven by cargo. Cargo M&HCVs are growing at 30 per cent on replacement demand. Tipper and construction truck part, which accounts for 30 per cent, is flat. Not like 2010-11, which saw the last big purchase. Replacement demand is connected with resale value. Demand is also coming from clients that are asking operators to buy new trucks, which are efficient and have a faster turnaround time. On October 01, 2015, some regions will move to BS IV emission norms. ABS and speed limiter will be implemented from October 01 as well. Some pre-buying to offset three to four per cent price hike is expected. We however want IIP (Industrial GDP) and mining recovery to come in. Also, agriculture. The base effect is kicking in. Buses (4 to 11-tonne) performed better in the first quarter. Small pick-ups have seen no major impact. It is essential to look at each segment. M&HCVs are growing at 20 to 25 per cent and Small Commercial Vehicles (SCVs) are declining. Companies with a complete range hold the chance of looking adverse in the short-term.

 

Q. What impact would regulations have on growth?

A. Regulations are a part, and also the return of some of the growth drivers like the move up to higher tonnage vehicles, tractor-trailers, etc. Today, tractor trailers are the fastest growing; two-axle trucks are the least growing. Customers want to invest in new segments. The 49-tonne segment for example. Introduced six years ago, this segment almost vanished during recession. It is coming back. Also, the move to higher hp. We led the movement from 150 hp to 180 hp in 2010-11. We are seeing a move up to 230 hp trucks from 200 hp. Even multi-axle designs due to more open competition. All the big names are here. It is obvious that people would like to differentiate. A movement towards higher spec products is on therefore. Regulations like ABS and speed limiters will help.

 

Q. What about alternate fuel technologies?

A. Government is trying to get some sort of electric play, and we want to be at the fore-front of it. In the area of hybrid buses mainly. The biggest area for electric play is the city hybrid bus. We are piloting a vehicle for almost four years now. We are trying to talk to the government and frame the FAME programme; to make it commercially viable. A BMTC order is part of that programme. We qualified for a hybrid tender BMTC floated. The price of the product is making it a bit of an issue. A strong push is necessary for alternative fuel technology or hybrid. We were expecting a larger outlay by the government in the budget. We expect it to come.

 

Q. So, buses are seeing a technological leap?

A. We are working towards executing an order for articulated buses for Hubli-Dharwad by December. There was no articulated bus purchase for many years. Higher unit price is difficult to afford. Technology is slowly moving up. For JNNURM recognition, many bus body builders are becoming bigger, professional and more efficient. With Bus body code fully implemented on August 01, 2015, ‘Mickey Mouse’ body builders will find it hard to derive a cost advantage. This is good for companies like Tata Motors and Ashok Leyland. Buses are highly regulated, and have a socialist agenda associated. They need the right permit; need to be allotted a route. Also, seen is if the state transport undertaking will be affected. Issues like these may not make hybrid buses viable. State transport undertakings cannot increase prices, and for a better experience, the need will be to recover costs by charging higher.

 

Q. What about the luxury bus segment?

A. For upmarket body builders it is like a boutique work. The super luxury high deck coaches are worth Rs.70 to Rs.80 lakh. The body price is five times the price of the chassis. Conversely, in a typical school bus, the price of the body and the price of the chassis are the same. Thus, a bus body is not small, and the reason why we invested in a company. With regulations, the body is becoming more expensive. Unlike China where the bus market is 50 per cent of the truck market, in India it is 15 to 20 per cent of the truck market. It will remain limited.

Q. How will competition impact?

A. As far as competition is concerned, we are of the opinion that everybody has to be in India. There is no excuse for any company to be not there in Brazil, India, Russia, and China. In Brazil and India especially. BharatBenz has laid out everything they promised in the 9-tonne to 49-tonne range. They will get a chance. Especially in those markets that regard foreign as hi-tech. Making a transition from three players to eight players, the market will see some market share correction in the short term. Many may appear in the long term. There would be no permanent repercussions with new entrants like Suzuki launching an SCV. Measured in primary sales, market share will see some inflow. The need however is to look at it 18 to 24 months down the line, and if it is sustaining. For us, the challenge is quite enormous. We are not undermining it. We have to protect from an Ace Zip to a Prima truck, or a DTC bus. Different competitors are focussing on different areas. With 60-70 per cent market share, we will have to anticipate and identify gaps. Some even though we do not find it interesting.

 

Q. Is government participation absolutely necessary for FAME?

A. Without government support it is not viable to participate. Not unless there’s certain volume. The battery and some of the key items cannot be localised. Dialogue is on, and while it may have been a little late for the JNNURM tender, there is a tender MMRDA has floated for 25 hybrid buses. MMRDA will run a hybrid bus service from Bandra-Kurla Complex. Despite a policy in principal, it is becoming a bit staggering to support 40-50 per cent subsidy. It amounts to Rs.40 or Rs.50 lakhs for a low-floor hybrid bus. If one were to sell 100 buses, so much money is involved. It is here that the authorities are struggling to try and give a mass face to the programme. Buses are going to benefit mass users but the number of vehicles they can showcase is only this much.

 

Q. How do you look at competitors who lashed on to certain segments?

A. A competitor exploited tipper segments in 2008, 2009, 2010 and 2011. Today, the numbers that we see are very low. MAN, Navistar did not get the sort of trial a BharatBenz or a Volvo got. From their numbers, available in the public domain, it is clear that they are not getting the benefit of the 20-30 per cent upturn. The need is to look at staying power; those who have back-end technology. If you don’t have back-end technology, you have tie-ups taking place. There are some who have preferred to go on their own. We will have to wait and see. Some are seen crossing 500 units a month, which is less than two or three per cent market share. It is therefore easy to understand why BharatBenz came to be the third largest player very quickly in the M&HCV segment. The only other player is Eicher. It is in the 9- to 16-tonne range. The moment BharatBenz went up to 800-900 units, they announced that they have become the third largest player.

 

Q. What do you hope to achieve by expanding the dealer network?

A. Before Ace came, there was no touch and feel factor associated. We expanded from 300-400 touch points to 1000 touch points with the Ace and Magic. Existing dealers invested; new dealers were appointed; at locations (inside cities and towns) were the Ace could ply but not a big truck. The current wave began two years ago with the need to compete with new players. Ensure showroom experience. New technology like BS III and BS IV calls for a laptop to repair vehicles. A strong transformation to fully built vehicles is on. In buses it has reached 70 to 80 per cent. One may not want to experiment with more expensive products like the Ultra and Prima. Some of the sales outlets (1S) have expanded to include three to four service bays for SCVs. Coming to include programmes like 24×7 assistance, apart from expanding current locations and establishing new locations we are focussing on proper connectivity of service centres. We expect our network to reach 4000 touch points by the end of FY17 from the existing 3000 touch points.

 

Q. With many dealers stressed, how do you look at their ability to modernise?

A. Over 60 to 70 per cent of the revenues come from trucks, and the recovery is helping. CV numbers may not be picking up yet, the revenues are higher than that of the previous year. This is good for vendors, and for the channel partners. Return on investment is measured in revenues rather than the number of vehicles sold. Sale of eight to 10 Ace Zips can be made up by the sale of one big truck. Similarly, sale of five to six Ace or Magic can be made up by the sale of one truck. This will also explain why the M&HCV recovery is so critical. Keen to maintain the dealership structure or culture, we would not like a dealership to fail. In case of a CV dealership, due diligence can be exasperating. It can take one-and-a-half year to issue a letter of intent. It will take another one year for the dealership structure to be established. If is therefore, that we are talking about a lead time of up to FY17.

 

Q. How popular are fully-built trucks?

A. Multi-axle tipper sales account for 100 per cent fully-built units. Tractor-trailers already come with a cabin. The issue is with multi-axle trucks. Insistence on cowls is there. In the 16-tonne to 25-tonne multi-axle truck category, the market remains value conscious. Customers in this category prefer a wooden cabin as costs are low. In case of an accident, the cost of a wooden cabin is not as high as a fully-built vehicle cabin. We have embarked on an education programme, but the per centage of fully-built vehicles in the the category is still at less than 10 per cent.

 

Q. What about exports?

A. We have been exporting for 20 years. It is however not enough to balance against a domestic down cycle. Availability of Prima, Ultra, and SuperAce with a 1.4-litre common-rail diesel engine will help us to reduce our dependence on SAARC markets like Bangladesh, Nepal and Sri Lanka. These markets don’t have a local brand. There are export markets that we are in, which include European brands. Our products compare well on appearance and specs, and offer a 10 per cent price advantage. We are getting repeat orders from the Middle East, South Africa and other markets. Planning to go up from 45,000 units last year to 1,50,000 units in a three-to-four year time frame, our first quarter results show that we have grown by 35 per cent on export numbers. We have launched pick-ups in a number of Asian markets like Philippines, Indonesia, Malaysia, Vietnam and Australia. We are already present in Africa. In Thailand we are diversifying our range beyond Xenon, to trucks. We will soon begin export of SuperAce Mint. We will also launch a refreshed Xenon with extended space cab. Half the Thailand market is about space cab pick-ups. In Tunisia we started an assembly operation. We also have a manufacturing JV in South Africa. We entered the Saudi Arabia market in 2013. In the manner in which Suzuki had to develop a diesel engine for India, we had to develop a petrol engine for the export (left hand drive) variant of the Ace.

 

Q. What about regulations and technology when it comes to exports?

A. Unless we have a critical mass in a Euro 6 product, we may not look at Europe. It is an extremely expensive proposition. A declining market with solid home grown players can be an expensive affair. The products that we are going with are not leaps and bounds ahead in terms of technology. Though more developed than us, many markets are yet to reach the BS IV levels. In many markets we have had to go back to BS II specs to export some of our products. We will therefore go with our products where there is a scale for our technology. We are investing in Australia. It is one of our lead markets from the technology stand point. We are looking at automatic transmission on a pick-up with Australia as a lead. We are also working on Euro 5 and Euro 6 because it will come to India in 2019 and 2022. Our presence in some of the export markets is giving us a head-start to go into some of the technologies rather than wait and scramble at the last minute. It is an enormous task across cars and commercial vehicles.

 

Q. What are your capex plans?

A. We have been anticipating competition, exports, and in a sense that the capex, which is somewhere between 1500 and 2000 numbers, will continue. There is hardly any product in which we are investing only for exports. We are planning an AMT in an ICV category vehicle. The two big cabin-platform investments – Prima and Ultra – are behind us. Not expecting dramatic rise in sales, platform renovation will continue. We invested in capacity in the past. When the M&HCV capacity was running short at Lucknow. As a result we got good growth in 2010-11 and 2011-12. If we had not expanded at Lucknow, or if Tata Cummins would not have setup a facility at Phaltan, we would have fallen short. We have also invested at Dharwad for SCVs. We are facing issues of under utilisation for past three-four years, but the capex is focussed on product design and development; very little on facilities for the next five to six years.

 

Q. Is the market discount oriented yet?

A. The market is still heavily discount oriented. We have capped our discounts. We don’t want to be a discount leader despite having in excess of 70 per cent market share. We feel it is a better long-term measure at the cost of some short-term loss till the market gets better. We are seeing a strong recovery in South. The fall in that market was also the largest. This is over a four year cycle. We are not missing any particular segment, product-to-product. The Prima 4018 and 3118 continue to lead their respective segments.

 

Q. You have bagged defence orders?

A. Defence is a business waiting to happen. Even before this government came in, over the last three-four years, there has been sufficient talk about buying from the Indian private sector. Before the ‘Made in India’ thing came about. We have been asked to put our vehicle on trial. It is a big ticket – in the 6×6 and 8×8 segment. These vehicles have not been bought from India. Replacement demand for such defence vehicles is thus coming up. While we want to export more defence vehicles, ‘Make in India’ is really applicable in defence vehicles. The 6×6 quotation was received in 2011-12. As trials go on for longer periods, we have received an order now.

Tata Motors bags order for 1,239 defence vehicles

Article by: Bhushan Mhapralkar

Beginning with the manufacture of military vehicles for the Allied Forces during World War II, Tata Motors’ defence business has Rs. 1500 crore worth of orders currently.

Tata Motors has bagged an order to supply around 1,239 LPTA 2038 high-mobility 6×6 multi-axle trucks from the Indian Army. Claimed to be the single largest order awarded to an Indian OEM (Original Equipment Manufacturers) in land systems under the DPP by the Indian army, the order for 6×6 vehicles is for ‘Material Handling Cranes’ for the loading-unloading and transportation of ammunition pallets, spares and other operational equipment. Speaking about the development, Vernon Noronha, Vice President, Defence and Government Business, Tata Motors, said that defence and internal security have been the driving factor, supported by favourable government policies. “A favourable government policy in 2006, which aimed at cutting down the purchase of imported defence equipment from 65 per cent to 30 per cent was the driving factor. Another driving factor was the need for the forces to modernise. We are mobility specialists and therefore decided on Land Systems,” Noronha added.

With earlier Land System vehicles limited to being sourced from BEML-Tatra and government agencies largely, the 6×6 multi-axle truck supply from Tata Motors marks the inclusion of indigenously developed ones. The LPTA 2038 was subjected to a trial run of 25 months. Claimed to have been designed to cope up with extreme on or off-road loads, the LPTA 2038 underwent trials like water-fording, on cross country terrains and plains, and at VRDE’s (Vehicle Research and Development Establishment) torture track.

“The truck was tested in – 22 degree Celsius temperatures and at +50 degree Celsius in deserts. This was in the wake of competition from Tatra and MAN,” stated Noronha. With defence vehicles from the company finding use with US and UN peace keeping forces in Africa, including an order for 1,000 militarised Xenons from Myanmar, and 175 militarised Xenons for Afghanistan, Tata Motors is concentrating on Land Systems. “We are concentrating on combat vehicle range, and this is where an effort to move away from older generation vehicles is on in India. Armed forces floated an EOI to move to newer generation combat vehicles. Armoured vehicles command 30 per cent of the Land Systems market,” expressed Noronha. He drew attention to the FICV project to transfer defence business in India. It is a USD 10 billion anticipated programme to replace old BMPs, and is driven by ‘Make-in-India’ intent based on the need to localise key technologies Noronha added. He said further that his company has good advantage for FICV project as it has access to global technologies; the ability to focus on mobility; the ability to integrate, and the ability to indigenise. FICV is expected to emerge in the next three-to-four months.

Apart from the LPTA 2038, which is designed for easy operability and maintenance as accessing the aggregates is easy, Tata Motors has also developed LPTA 3138 8×8, LPTA 5252 and a mine protected vehicle powered by a ISBe 245 bhp Euro 3 engine with GVW 14,300 kg. Capable of withstanding a blast of 21 kg of TNT, a few mine protected vehicles (MRAP or APC) have already found their way into police forces operating in naxal affected areas. The wheeled amphibious ICV platform (Kestrel) that Tata Motors has developed, is an infantry combat vehicle. It is powered by a 600 bhp ISLe engine. It is also a part of the program that is funded by the Defence Research and Development Organisation (DRDO). Tata Motors has received an order for three, and will be fitted with diverse machine kits. It is a modular platform explained Noronha. He further explained that Tata Motors acquired many systems to put in Kestrel. Hydro-pneumatic struts, and electronic systems and architecture with plug and play for example. Group companies like TCS, Tata Cummins helped with the design, said Noronha.

Hoping that the modern Land Systems platforms will have a 30-year life cycle like the ones before, Tata Motors is also supplying kits to the Jabalpur Vehicle Factory (VFJ) to built the LPTA 715 4×4. The company is supplying 2,500 kits per year, and more than 40,000 units have been made by VFJ till date. Tata Motors is also co-operating with Ordinance Factory Board (OFB) and DRDO to enter the defence space. It has bagged an order to supply 702 Light Anti-Mine Vehicles (LAMV) with OFB, and 100 Kestrels with DRDO. Working on a revenue model, the company, according to Noronha, has Rs.1,500 crore worth of defence vehicle orders currently. The 6×6 order was won against two competitive agencies. Apart from the Central Tyre Inflation System (CTIS) for mobility in soft sand desert conditions to enable the driver to adjust the tyre pressure from his seat, the LPTA 2038 is also fitted with a self recovery winch, modular cabin with HVAC, and is fully-ready for warmongering. Capable of achieving sustained speeds of 40 kmph on severe cross country terrains, the vehicle can be customised for a wide range of applications like CGT (Common Gun Tower), MBRL (Multi Barrel Rocket Launcher), MFU (Missile Firing Unit), MSV (Missile Service Vehicle), FSV (Field Service Vehicle), SRSAM (Short Range Surface to Air Missile), QRSAM (Quick Reaction Surface to Air Missile), LLQRM (Low Level Quick Reaction Missile), and MRV (Medium Recovery Vehicle). The combat vehicle according to Noronha will integrate at least 50 new technologies.

Having done business worth Rs.2,000 crore in the last three years, the company expects to double the revenue in the next three years. It plans to do so on many fronts including a front that is looking at modernising from 500 kg payload platforms to 800 kg payload platforms. “The Scorpio and Safari were selected,” said Noronha. His company has bagged an order for the supply of 3,192 highly modified Safari Storme platform at Rs. 10 lakh a piece approximately. With close to 30,000 to 45,000 Gypsys and Commanders on the verge of replacement, the armed forces according to Noronha are looking at vehicles with more power, auto transmission and independent suspension. Explaining that military vehicles are over designed, and have to undergo numerous trials (like the maintain-ability trial) over fairly longer periods, Noronha opined that it is the price that works to their advantage. He concluded, “In combat too, we expect to penetrate on price. Our vehicles are as good as a MAN or Mercedes-Benz, and cost approximately 35 per cent less.”

Tata Motors inaugurates new CV dealership at Pune

Tata Motors has appointed a new commercial vehicle dealer at Pune called Excel Vehicles. Situated at Tathawade (on Pune-Bangalore highway), the dealer will provide sales, service and spares (3s) under one roof. One of the six dealerships that will come up in this fiscal, the dealership has 24 workshop bays, and is staffed by professionally trained technicians. It has the capacity to handle 100 vehicles a day, and is equipped with amenities like dedicated express service bays, overnight driver and technicians’ rest rooms, environmental friendly water conversation equipment treatment plant (ETP), Wi-Fi connectivity, electronic and bio-metric attendance systems, service parking and specialised reserved vehicle display areas. Apart from the Tathawade facility, Excel Vehicles is also in the process of starting another 3s facility for Tata’s SCVs (Small Commercial Vehicles) at Tathawade as well as Loni. Loni is near Chakan on the Pune-Nashik highway. Averred R. Ramakrishnan, Senior Vice President, Commercial Vehicles, Tata Motors, “With an understanding of the retail distribution business, after-sales services, customer care and new markets, across sectors, we are happy to have on board Excel Vehicles, a leading player in the automobile retail business here in Pune.” Ajay Garg, CEO and Director, Excel Vehicles, said “We at Excel Vehicles would offer all the products and solutions available in the Tata Motors commercial vehicle range, with highly skilled, trained and qualified professionals working for our organisation.” For the record, the entire sales team at this dealership has been trained under Tata Motors’ ‘Drona’ training module.b2ea1c9e-cfde-46ec-8b4f-16d83c98a531_LstSmallImg

Tata Motors to commence a new Full Range Commercial Vehicle Dealership with Prerana Motors Regio

Bookmark and Share

Tata Motors India’s largest commercial vehicle manufacturer, today inaugurated a new dealership with PRERANA MOTORS REGIO, by establishing a state-of-the-art commercial vehicle 3S facility in Tumkur, providing customers with a complete experience of Sales, Service and Spares, all under one roof.  Two more 3S facilities are developed in Davangere and Chitradurga, with each of these facilities strategically located, ably managed by highly trained manpower and sophisticated tools and equipment for faster turnaround. While the Tumkur facility is spread over 6,800 Square Meters, the facility in Davangere is spread over 7,500 Square Meters, with the yet to be opened Chitradurga facility, being 4,000 Square Meters.
Commenting on the occasion, Mr. Mukund Krishnamurthy, Regional Manager – South, Commercial Vehicle Business Unit, Tata Motors, said “With an aggressive plan, we at Tata Motors are delighted to partner PRERANA MOTORS REGIO to ensure a robust and comprehensive experience for our customers here in Karnataka, ably supported by three new 3S facilities. Through initiatives like this, we hope to proactively take steps, for better delivery of our products and services, not only in Karnataka, but across the country, based on Tata Motors customer centric approach of better anticipating customer requirements. With well-planned facilities, complementing an unmatched commercial vehicles range, we are better placed at building strong, lasting relationships with our customers.”
Mr Premanand Shenoy, Managing Director, Prerana Motors Regio, “Having been associated with Tata Motors for over 25 years, we at Prerana Motors are happy to extend our partnership with the opening of three more state-of-the-art facilities here in Karnataka. With a staff of over 1600 people, operating from over 70 locations, we at Prerana Motors are geared-up to offer all-inclusive services of sales, after-sales and spare parts, all under one roof, with highly trained personnel, ensuring superior levels of customer service. With these new introductions, we hope to grow the Tata Motors brand name here, ensuring effective services for the ever discerning customer.”
Having recently celebrated 60 years of truck manufacturing at its first manufacturing and engineering facility in Jamshedpur, Tata Motors is the leader in the Indian commercial vehicle space, with the most comprehensive line-up of commercial vehicles, ranging from the 0.5 tonne Magic Iris and Ace Zip to the 49 tonne PRIMA Heavy Commercial Vehicle, including a defence range.
This new showroom in Tumkur, offers a contemporary-styled, single-point hub for Sales, Service and Spare Parts and is spacious, for a comfortable buying experience. The service facility can attend up to 50 vehicles a day, with about 22 bays.
At this new dealership, customers can also avail of Tata Motors innovative service offerings for its medium & heavy commercial vehicle range like Tata Alert, Tata Fleetman, Triple Benefit Insurance, Tata Motors 4 year warranty and Extended Service Intervals. Furthermore customers can also avail of financing options, loyalty programs, including full service contracts for an enhanced service experience. The dealership is equipped with mobile workshops for 24X7 customer support.
To ensure best service experience, the entire sales team at these new facilities is be trained under Tata Motors coveted DRONA training module, which comprises of rich training content rendered by specialists.

Tata Motors awarded contract for 1239 nos. of 6 X 6 high-mobility multi-axle vehicles, from the Indian Army

Tata Motors has bagged an order to supply around 1200 nos. of its high-mobility 6X6 multi-axle trucks, from the Indian Army – the single largest order awarded to an Indian private OEM (Original Equipment Manufacturers) in land systems under the DPP by the Indian army. The order for 6X6 vehicles is for ‘Material Handling Cranes’ for the loading-unloading and transportation of ammunition pallets, spares and other operational equipment.

 

Developed indigenously, the Tata 6X6 high mobility all-terrain all-wheel drive vehicle, has completed a total trial duration of 25 months, demonstrating maximum performance in the most demanding conditions. Designed to cope with extreme on or off-road loads, these vehicle have gone through trials like water-fording, on cross country terrains and plains and at VRDE’s (Vehicle Research & Development Establishment) torture track.

 

The Tata 6X6 is designed for easy operability. The vehicle is easy to maintain, due to accessibility to its aggregates. The vehicle is fitted with central tire inflation system (CTIS) for mobility in soft sand desert conditions. The CTIS allows the driver to adjust the tyre pressure from his seat. The system provides the vehicle with better traction on different types of surfaces, especially when carrying vital and heavy loads. The Self-Recovery Winch assists in extraction of the vehicle (including other vehicles in the convoy) during operations. The vehicles cabin is modular with HVAC (heating, ventilation, and air conditioning) and is fully-ready for up-armoring. High ground clearance enables better negotiation of gradients, sand dunes, off-road terrains, trenches with higher water & mud fording capabilities, whilst carrying designated military payloads. The vehicle is also capable of achieving sustained speeds of 40 kmph, on severe cross country terrains.

 

Mr. Vernon Noronha, Vice President, Defence & Government Business, Tata Motors Limited said, “We at Tata Motors are extremely proud to have bagged the single largest order, among Indian OEM’s from the Indian army, for the most technologically advanced High Mobility Load Carrier system ever built here in India. The order is a validation of our strategy and growth potential, for our durable and extensive range of defence vehicles, designed and developed with our evolving customers, including that of security forces across the world. As leading suppliers of mobility solutions to the country’s security forces, we will shortly commence delivery of these high-mobility vehicles”.

 

The Tata Motors 6X6 High-Mobility MAV can be customised for a wide range of applications such as –

 

  • CGT (Common Gun Tower)
  • MBRL (Multi Barrel Rocket Launcher)
  • MFU (Missile Firing Unit)
  • MSV (Missile Service Vehicle)
  • FSV (Field Service Vehicle)
  • SRSAM (Short Range Surface to Air Missile)
  • QRSAM (Quick Reaction Surface to Air Missile) vehicle
  • LLQRM (Low Level Quick Reaction Missile) vehicle
  • MRV (Medium Recovery Vehicle)

Tata Motors offers its defence customers with a wide range of vehicles, in the light, medium and heavy category, having created a focused division to design and develop defence technologies and products, at its manufacturing facilities in Jamshedpur and Pune. Tata Motors also has a dedicated service team and network for defence products, across the length and breadth of the country. Through HORIZONEXT, Tata Motors four-pronged customer-focused strategy, we have adopted a customer centric approach in the design and development of our mobile defence land solutions, that are reliable, offer optimum usability, and are easily serviceable, with technology at the forefront.

 

TATA MOTORS IN THE COMBAT VEHICLE SPACE

 

For self-reliance in the area of Combat Vehicles & Engineering, Tata Motors has laid emphasis on the development of Combat Vehicle Technologies and systems, with the aim of empowering our defence forces, with breakthrough technologies. The idea is to ensure high mobility, fire power and protection to troops during military operations, with world-class Armoured Fighting Vehicles. Hence Tata Motors is strategically moving from a logistics support provider, to a combat vehicle player.

 

In combat vehicles, Tata Motors has designed and developed indigenously, the Wheeled Armored Platform (WHAP), an Indian Armoured Personnel Carrier, designed for optimized survivability, all terrain performance and increased lethality. Tata Motors has also developed a Light Armoured Multi-role Vehicle (LAMV), a reconnaissance vehicle, combining vital operational pre requisites of mobility, protection and firepower. Equipped with modern observation, surveillance and communication equipment, the vehicle will provide our armed forces with a technological edge necessary to achieve superiority on the battlefield.

d7491372-144e-417c-9314-cad3d87af2fc_TempSmall

Tata Motors sales continue growth trend in June 2015

Tata Motors continued to witness strong growth in certain key segments as passenger cars (excluding UV’s), M&HCV and Exports grew by 44%, 18% and 32%, respectively, year-on-year; with the total commercial and passenger vehicles sales (including exports) in June 2015 of 40,870 vehicles, a growth of 6% over 38,574 vehicles sold in June 2014. The company’s domestic sales of Tata commercial and passenger vehicles for June 2015 were4690dd2d-8fb0-4cd7-8a6a-6e6d882c65a3_TempSmall at 35,823 nos., growth of 3% over 34,760 vehicles sold in June 2014. Cumulative sales (including exports) for the company for the fiscal are 116,511 nos., higher by 6% over 110,004 vehicles, sold last year.
Commercial Vehicles
In the commercial vehicles, M&HCV sales continued to show growth at 11,450 nos., higher by 18%, over June 2014. The Light & Small Commercial Vehicle sales however continued to reflect the industry decline and were at 14,092 nos., a decline of 18% over June 2014. These impacted the overall commercial vehicles sales for the company in June 2015 in the domestic market that were at 25,542 nos., a decline of 5%, over June 2014.
Cumulative sales of commercial vehicles in the domestic market for the fiscal was 71,351 nos., lower by 5% over last year. Cumulative LCV sales was 38,934 nos., a decline of 19% over last year, while M&HCV sales at 32,417 nos., were higher by 18%, over last year.
Exports
The company’s sales from exports were 5,047 nos., in June 2015, higher by 32% compared to 3,814 vehicles in June 2014. The cumulative sales from exports for the fiscal at 13,511 nos., were higher by 32%, over 10,227 nos., sold last year.

Tata Motors launches new full-range Commercial Vehicle dealership in Salem

Tata Motors India’s largest commercial vehicles manufacturers, today launched a new state-of-the-art Tata Motors dealership in Salem, with partners M/s LRN Motors, providing customers in Salem with a complete commercial vehicle buying and servicing experience

With Salem being South India’s fastest growing cities and an important trucking centre, the new dealership is strategically located to provide customers with a complete 3S experience of Sales, Service and Spare Parts. Spread over 31,000 square feet, with highly trained manpower and sophisticated tools for faster turnaround, for both sales and service, the facility would fulfil its customers need at a single location.

Speaking at the inauguration Mr. R. Ramakrishnan, Senior Vice President, Commercial Vehicle Business Unit, Tata Motors, said “Having led the transformation in the Indian commercial vehicle space for over six decades, we at Tata Motors are delighted to have opened this new dealership in Salem with M/s LRN Motors, giving customers here access to a complete Tata Motors trucking experience. The new dealership here is backed by technology and very importantly based on Tata Motors customer centric approach, of anticipating customer requirements, with well-planned facilities, trained manpower, complementing Tata Motors unmatched quality of commercial vehicles. As leaders in the Indian trucking space we intend to redefine trucking in the Salem territory, and with this new dealership, we are better placed to proactively take steps to ensure that we remain the most preferred trucking brand.”

Mr. S. Sundaresan, Chairman & Managing Director, LRN Motors said, “We are delighted to partner with Tata Motors for its formidable products and competitive pricing. What really defines a great dealership comes down to service. At LRN Motors we have highly trained employees, who are motivated, eager to embrace new challenges, enjoy their work and are inclined to meet – and exceed – customer expectations. Our mission is to ensure customers have the best Tata Motors experience with us.”

Having recently celebrated 60 years of truck manufacturing at its first manufacturing and engineering facility in Jamshedpur, Tata Motors is today the leader in the Indian commercial vehicle space, with the most comprehensive line-up of commercial vehicles, ranging from the 0.5 tonne Magic Iris and Ace Zip to the 49 tonne PRIMA Heavy Commercial Vehicle.

At Tata Motors’ new dealerships in Salem, customers can experience a host of primary and value-added services for Tata Motors’ entire range of commercial vehicles, through trained personnel. This new showroom in Salem, offers a contemporary-styled, single-point hub for Sales, Service and Spare Parts and is spacious, for a comfortable buying experience. The service facility can attend up to 26 vehicles per day, with the workshop spread over an area of 22,500 square feet.

At the new dealership, customers can also avail of Tata Motors innovative service offerings for its medium & heavy commercial vehicle range like Tata Alert, Tata Fleetman, Triple Benefit Insurance, Tata Motors 4 year warranty and Extended Service Intervals. The dealership is also equipped with mobile workshops for 24X7 customer support. Furthermore customers can also avail of financing options, loyalty programs, including full service contracts for an enhanced service experience.

To ensure best service experience, the entire sales team at the new dealership in SALEM have been trained under Tata Motors coveted DRONA training module, which comprises rich training content by specialists. Additionally the dealership also has a resting facility for drivers.45626a11-fa6a-4ac6-9439-f8746e075c7a_TempSmall