Tata ACE completes a Decade of Trust


One in every five commercial vehicle, sold in India, is from the Tata ACE Family 


Tata Motors today formally celebrated the tenth anniversary of Tata Ace that had created a new Small Commercial Vehicle (SCV) category when first launched in 2005 and is now the most successful SCV brand.


The Tata Ace, an engineering marvel, was launched, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has since remained among the most preferred choices of Indian entrepreneurs and small businesses, leading the market with an 85% market-share. Highlighting the success of this path-breaking innovation, the Tata Ace family has surpassed the 1.5 million sales mark in these ten years. Today, one in every five commercial vehicle sold in India, is from the Tata Ace Family.


Speaking at the celebration ceremonyMr. R. Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors, said Completion of ten successful years of Ace is truly a remarkable milestone. Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumerWhile we feel this is only the beginning of a long successful journey, we are proud that the Ace family has been the preferred choice for last mile transportation, selling over 1.5 million vehicles, globally, since inception and has been responsible for generating entrepreneurship and employment in many parts of India. Making this journey special are over 1 million customers, who have trusted the brand and have grown in the businesses. We would like to extend our gratitude to all our customers for trusting the brand.” 


The Ace family has helped uplift many lives and has been a strong contributor to the growth of many entrepreneurs and small scale businesses in India. The Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The platform has thus far produced about 12 offerings, based on Engine type, engine power & body configurations. The Ace family today comprises of the Ace HT, the Ace EX, the Ace CNG, the Ace High deck, the Ace DICOR NA, the Ace DICOR turbo, the Ace Zip and the latest addition to family was the Super Ace Mint. On the last mile passenger transportation side, the Ace platform has brought in Magic HT, the Magic CNG, the Magic IRIS and the Magic IRIS CNG.


The Ace is the most versatile small commercial vehicle in the industry, catering to varied demands and providing customized solutions for various applications. The Ace’s affordable pricing and low maintenance cost throughout the life-cycle has fostered self-employed entrepreneurs and help small businesses grow across urban/ semi-urban/ rural areas.


As the Tata Ace family’s renown spread, Tata Motors went on to make deep inroads across the country. At present, about 1,600 showrooms, sell the Ace variants. Production capacity too has grown commensurately. The Tata Ace was launched in 2004-05 with a capacity of 30,000 units per year in Pune. The dedicated plant in Pantnagar (Uttarakhand) today has a capacity of 5,00,000 units per year. To meet the growing demand, in 2012, Tata Motors commenced production of the Tata ACE Zip at the new plant in Dharwad.


As the country today celebrates “Make in India”, Tata Motors is proud of how Tata Ace has successfully traversed global boundaries since its first export in 2006. The Tata Ace family has crossed over 100,000 sales mark with a foot print spanning 28 countries across South Asia, Africa and the ASEAN regions.


The Ace family will continue to develop and offer innovative solutions based on the three core vectors of DesigNext, PerformanceNext and FuelNext to cater to the evolving needs of customers.


With the largest and strong growing network in place, a continuous slew of upgrades, new launches and specific marketing interventions, Tata Motors continues to be the dominant player and is making strides in the Small Commercial Vehicle Industry.


Michelin India awarded ISO/TS 16949 certification

a320b710-2fdb-4dae-adcc-37b5e65be9f5_TempSmallMichelin India’s manufacturing plant at Chennai has been awarded the ISO 9001 and ISO/TS 16949:2009 Quality Management System Certification by UTAC (Technical Union for the Automobile, Motorcycle and Cycle Industries). The ISO TS 16949:2009 certification encompasses development of a quality management system, which delves upon the plant demonstrating continual improvement, emphasising defect prevention and reduction of variation and waste.
The ISO TS 16949:2009 certification denotes that the organization meets the needs of the customers and other stakeholders, while meeting statutory and regulatory requirements related to the product. A wide range of tyres are manufactured at the Michelin plant at Chennai. A big chunk of the tyres includes commercial vehicle radials. Claiming to invent radial tyre technology, Michelin does not manufacture bias-ply tyres; neither in India. Said Atul Renavikar, Director, Michelin India Manufacturing plant, “Our commitment to quality, innovation and technical performance is relentless and continuous. The ISO 9001 and ISO/TS 16949 certification demonstrates strict adherence to highest quality standards that Michelin is synonymous with across the world.”

Indian tyre industry revenues expected to grow by 7% to 8% in FY16

Inc1a3c884-6836-48a5-ac09-1e17a1f39f1b_TempSmalldian tyre industry is expected to perform well in the financial year 2015-16. The credit metrics of the industry is likely to remain strong according to ICRA analysts. While the industry-wide revenues are estimated to grow by 7 to 8 per cent during FY16, up from 5.8 per cent during the 2014-15 financial year, ICRA analysts are of the opinion that the demand for tyres is expected to grow on the back of recovery seen in the Medium & Heavy Commercial Vehicle (M&HCV) segment. Drawing attention to the growth in domestic tyre demand by 10 to 12 per cent during 2014-15, supported by 7 to 7.5 per cent growth in the Original Equipment Manufacturer (OEM) segment, and a 12 to 15 per cent growth in the replacement segment, ICRA analysts claimed that the demand growth was partly affected by the sharp rise in tyre imports (up 19 per cent YoY) and falling exports (down 3 to 6 per cent YoY) in 2014-15. While the recovery in M&HCV segment is expected to continue, stability in passenger vehicle segment and strong prospects for the scooter segment are also expected to drive tyre industry growth during FY16. Expecting domestic tyre demand growth in the region of 4 to 8 per cent over the next three financial years, ICRA analysts reasoned that export challenges are due to subdued global demand conditions. They also drew attention to profit margins reaching all-time highs in the recent quarter ending March 2015 as softer Natural Rubber (NR) and crude oil prices continued to favour the domestic tyre industry during 2014-15. Many tyre companies invested in capex to stay competitive and achieve product diversification. Companies are expected to continue investing, converting under utilised bias-ply capacities to radials and speciality tyres. Some correction in profit margins is expected in favour of a sustainable long-term conduct with contraction in NR supply gap (due to higher consumption) and demand driven inflation.

JCB introduces the latest telematics technology “Livelink” in its range of machines

JCB India Ltd., India’s leading manufacturer of construction equipment unveiled JCB Livelink –an innovative technology which allows the user to remotely monitor the machine.

“JCB Livelink is a feature which has the potential to change the way Indian Construction Machinery Customer operates. JCB Livelink is an advanced telematics system which provides information on Service, Operation and Security of machines. The manufacturers, customers and dealers will now have a better control on their equipment usage.” said Mr. VipinSondhi, Managing Director & CEO, JCB India Ltd.

JCB Livelink provides alerts on real time location, maintenance alerts, machine and fleet hours etc. putting the user in entire control of the machine from any location. It can assist in ensuring that the machines are operated at correct times and helps to protect them from theft.

The following Livelink elements are the key to maximize the machine productivity:

  • Service – Accurate Hours Monitoring leads to improved maintenance planning as machines can be maintainedat the most convenient time for your operation
  • Operation – The Fuel Reporting System enables operators to see actual fuel consumption, improving control of fuel stocks and planning of fuel orders
  • Security – enables the user to track the location and also receive the tow away alerts
  • Remotely monitor machine health for any malfunction
  • Identify and remove wasteful idle time, improving utilization and cutting fuel costs

The user can monitor the machine through SMS, Email or by visiting the JCB Livelink



Tata Motors inaugurates new CV dealership at Pune

Tata Motors has appointed a new commercial vehicle dealer at Pune called Excel Vehicles. Situated at Tathawade (on Pune-Bangalore highway), the dealer will provide sales, service and spares (3s) under one roof. One of the six dealerships that will come up in this fiscal, the dealership has 24 workshop bays, and is staffed by professionally trained technicians. It has the capacity to handle 100 vehicles a day, and is equipped with amenities like dedicated express service bays, overnight driver and technicians’ rest rooms, environmental friendly water conversation equipment treatment plant (ETP), Wi-Fi connectivity, electronic and bio-metric attendance systems, service parking and specialised reserved vehicle display areas. Apart from the Tathawade facility, Excel Vehicles is also in the process of starting another 3s facility for Tata’s SCVs (Small Commercial Vehicles) at Tathawade as well as Loni. Loni is near Chakan on the Pune-Nashik highway. Averred R. Ramakrishnan, Senior Vice President, Commercial Vehicles, Tata Motors, “With an understanding of the retail distribution business, after-sales services, customer care and new markets, across sectors, we are happy to have on board Excel Vehicles, a leading player in the automobile retail business here in Pune.” Ajay Garg, CEO and Director, Excel Vehicles, said “We at Excel Vehicles would offer all the products and solutions available in the Tata Motors commercial vehicle range, with highly skilled, trained and qualified professionals working for our organisation.” For the record, the entire sales team at this dealership has been trained under Tata Motors’ ‘Drona’ training module.b2ea1c9e-cfde-46ec-8b4f-16d83c98a531_LstSmallImg

Tata Motors to commence a new Full Range Commercial Vehicle Dealership with Prerana Motors Regio

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Tata Motors India’s largest commercial vehicle manufacturer, today inaugurated a new dealership with PRERANA MOTORS REGIO, by establishing a state-of-the-art commercial vehicle 3S facility in Tumkur, providing customers with a complete experience of Sales, Service and Spares, all under one roof.  Two more 3S facilities are developed in Davangere and Chitradurga, with each of these facilities strategically located, ably managed by highly trained manpower and sophisticated tools and equipment for faster turnaround. While the Tumkur facility is spread over 6,800 Square Meters, the facility in Davangere is spread over 7,500 Square Meters, with the yet to be opened Chitradurga facility, being 4,000 Square Meters.
Commenting on the occasion, Mr. Mukund Krishnamurthy, Regional Manager – South, Commercial Vehicle Business Unit, Tata Motors, said “With an aggressive plan, we at Tata Motors are delighted to partner PRERANA MOTORS REGIO to ensure a robust and comprehensive experience for our customers here in Karnataka, ably supported by three new 3S facilities. Through initiatives like this, we hope to proactively take steps, for better delivery of our products and services, not only in Karnataka, but across the country, based on Tata Motors customer centric approach of better anticipating customer requirements. With well-planned facilities, complementing an unmatched commercial vehicles range, we are better placed at building strong, lasting relationships with our customers.”
Mr Premanand Shenoy, Managing Director, Prerana Motors Regio, “Having been associated with Tata Motors for over 25 years, we at Prerana Motors are happy to extend our partnership with the opening of three more state-of-the-art facilities here in Karnataka. With a staff of over 1600 people, operating from over 70 locations, we at Prerana Motors are geared-up to offer all-inclusive services of sales, after-sales and spare parts, all under one roof, with highly trained personnel, ensuring superior levels of customer service. With these new introductions, we hope to grow the Tata Motors brand name here, ensuring effective services for the ever discerning customer.”
Having recently celebrated 60 years of truck manufacturing at its first manufacturing and engineering facility in Jamshedpur, Tata Motors is the leader in the Indian commercial vehicle space, with the most comprehensive line-up of commercial vehicles, ranging from the 0.5 tonne Magic Iris and Ace Zip to the 49 tonne PRIMA Heavy Commercial Vehicle, including a defence range.
This new showroom in Tumkur, offers a contemporary-styled, single-point hub for Sales, Service and Spare Parts and is spacious, for a comfortable buying experience. The service facility can attend up to 50 vehicles a day, with about 22 bays.
At this new dealership, customers can also avail of Tata Motors innovative service offerings for its medium & heavy commercial vehicle range like Tata Alert, Tata Fleetman, Triple Benefit Insurance, Tata Motors 4 year warranty and Extended Service Intervals. Furthermore customers can also avail of financing options, loyalty programs, including full service contracts for an enhanced service experience. The dealership is equipped with mobile workshops for 24X7 customer support.
To ensure best service experience, the entire sales team at these new facilities is be trained under Tata Motors coveted DRONA training module, which comprises of rich training content rendered by specialists.

Veerangana Express with eight Tata Magic IRIS, commences in Gwalior

Tata Motors, India’s largest commercial vehicle manufacturer has partnered with LaxmibaiMahilaNagrikSahakari Bank and SGS Motorsin Gwalior to launch the Veerangana Express – an affordable, comfortable, convenient and safe cab service for women, by womenin Gwalior. The Veerangana Express will use Tata Motors’ most acclaimed last mile passenger transport solution – the Tata Magic IRIS, a stylish, safe and comfortable alternative for commuters who depend on three-wheelers.
The Veerangana Express cab service managed by a group of Ladies, will plywithin Municipal limits in Gwalior. This programme has been funded by LaxmibaiMahilaSahakari Bank and is being supported by the District Collector and Transport Department. This serviceis being assisted by the District Industrial center by way of 30% subsidy (on-road price) under “MukhyaMantriSwarojgarYojana” which is an initiative by the Hon. Chief Minister, Madhya Pradesh.
Speaking on this initiative,Mr. K Sanjeeva Rao, Ragional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors, “We are delighted to associate with Veerangana Express, a uniquecustomer focused service aimed at supporting women commuters by women operators with one of our best solutions in last mile public transport-the Tata Magic IRIS. It will not only provide a safe, comfortable and convenient commuting option for all women customers but with its car-like easy driving dynamics, women will find it very easy to maneovour. It comes with several features and offers best-in-class operator economics, thus generating high savings and profits for the vehicle owners.”
Mrs. Alka Srivastava, Founder, LaxmibaiMahilaNagrikSahakari Bank, said,“Women Empowerment has been our organisation’s sole focus and through ‘Veerangana Express’ we will come closer to our vision of seeing more self-independent women in our society. We are glad that all government authorities and Tata Motors through its channel partner, SGS, Motors, are supporting this initiative. We hope the Veerangana Pink Cabs, which is for the women, by the women, will further encourage women, without having to worry about their commuting woes. Mrs. Alka Srivastava also spoke about the GPS (Vehicle tracking system) feature available in the Veerangana Express, which makes the women commuting safer in comparison to other vehicles in auto-rickshaw category.
VeeranganaExpress has been provided auto-rickshaw permits by Transport Department on girls school & college, girls hosteletc., within Municipal limits in Gwalior. Initially, total of eight, diesel-powered, Tata Magic IRIS auto-rickshaws have been introduced under this scheme which is expected to increase over a period of time. These auto-rickshaws, pink and white in colour, will be driven by women drivers, trained by M/S SGS Motors, an authorised dealer of Tata Motors as per the guidelines of Bank and District Administration.
Tata Motors has also partnered with a customer in Bhopal to run a similar service called, Shakti Express with 10 Tata Magic IRIS. The Company is also in discussion with Authorities in Indore to introduce this vehicle, under the programme, Ahilya Express service.b1bfc756-b8fa-4360-ba4a-a136c3da379d_TempSmall