With 16 lives lost due to road crashes in India every hour, 46 children dying every day, adding up to 400 deaths daily, highest in the world, many fatalities known to be under-reported, India leads the global pack albeit disturbingly. Apart from poor law enforcement as a major lacunae in the system, there are issues like blind spots , and cattle going astray. In a bid to address the sorry state of affairs, Maharashtra State Road Development Corporation (MSRDC), signed a Memorandum of Understanding (MoU) with Mahindra & Mahindra (M&M), and road safety NGO SaveLife Foundation, to transform Indian roads into near ‘Zero Fatality’ corridors. The collaboration hopes to pilot the 94 Km stretch of Mumbai Pune Expressway (MPEW) over the next three to four years. The learnings would then be replicated over roads pan India. The initiative, launched by Eknath Shinde, Minister of Public Works and Vijay Deshmukh, MOS, Public Works, Government of Maharashtra in the presence of other stakeholders, stressed broadly on the the need to focus on the four E’s of road safety—Engineering, Emergency Care, Enforcement and Education. The technology that will be implemented includes a highly advanced automated surveillance system, equipped with night vision to check traffic violations and prevent accidents. The initiative also includes Maharashtra Highway Police, IRB Infrastructure. DY Patil University, Ogilvy, JP research and hospitals including those in vicinity of the expressway. M&M will be supporting the initiative under its Corporate Social Responsibility programme.

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