Reliance Industries Limited (RIL) and Ashok Leyland unveiled a Hydrogen Internal Combustion Engine (H2-ICE) powered Heavy Duty truck. The vehicle was flagged off by Prime Minister Narendra Modi in Bangalore at India Energy Week. Ashok Leyland along with RIL has been developing this technology over the past year and has been under test since August 2022. The Ashok Leyland H2-ICE[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Cummins Inc. continues to optimise its CV solutions for net-zero emissions. Ashish Bhatia looks at the latest developments worked upon in a serious push. Cummins Inc. has been at the forefront of all developments in clean Internal Combustion Engines (ICE). Taking the humongous exercise beyond Euro VI and Bharat Stage VI emission compliance norms, the engine manufacturer is in it[Read More…]
Continental Tires Inaugurates Its First Commercial Vehicle Alignment Center in Jaipur Leading premium tyre manufacturer Continental Tires opens a new commercial vehicle alignment centre in Jaipur. This newly inaugurated centre marks the third alignment centre in the state of Rajasthan and the first in Jaipur. Located at the heart of Jaipur, the newly launched centre incorporates a brand experiential zone[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
SIAM Highlights India’s Biofuel Push at 2025 Conference 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
