Post Tagged with: "Tata trucks"

Tata Motors Commercial Vehicles advances zero-emission trucking, delivers state-of-the-art Prima E.55S electric prime movers to Enviiiro Wheels Mobility

Tata Motors Commercial Vehicles advances zero-emission trucking, delivers state-of-the-art Prima E.55S electric prime movers to Enviiiro Wheels Mobility

Tata Motors Commercial Vehicles, today commenced deliveries of the advanced Tata Prima E.55S battery electric prime-mover to Enviiiro Wheels Mobility, a leading provider of green commercial transportation solutions for the power, mining, cement, and steel sectors. The first batch of the fleet was handed over today in Chittorgarh, Rajasthan. The heavy-duty, zero-emission Prima E.55S, will be deployed for transportation of minerals[Read More…]

by October 9, 2025 NEW LAUNCH, News
Tata Motors launches Truck Utsav

Tata Motors launches Truck Utsav

Tata Motors announced the launch of ‘Truck Utsav’ – a unique customer engagement initiative. Truck Utsav is aimed at raising awareness of its latest vehicles and mobility solutions, showcasing innovative and technologically-advanced trucks with unique value-added services. Tata Motors also unveils the all-new LPT 1916 – a class-leading addition, engineered to set new benchmarks in customer profitability. Through Truck Utsav, customers[Read More…]

by September 13, 2023 News
Tata Motors Cracks Believable Storytelling

Tata Motors Cracks Believable Storytelling

In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]

by February 3, 2023 SPECIAL REPORT
Changing The Paradigm

Changing The Paradigm

The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation. Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of[Read More…]

by November 19, 2022 Cover Stories