Tata Motors announced the launch of ‘Truck Utsav’ – a unique customer engagement initiative. Truck Utsav is aimed at raising awareness of its latest vehicles and mobility solutions, showcasing innovative and technologically-advanced trucks with unique value-added services. Tata Motors also unveils the all-new LPT 1916 – a class-leading addition, engineered to set new benchmarks in customer profitability. Through Truck Utsav, customers[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation. Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of[Read More…]
Tata Motors, one of India’s largest commercial vehicle manufacturers, set new benchmarks in India’s rapidly growing pickup segment with the launch of the Yodha 2.0, Intra V20 bi-fuel and Intra V50. These pickups come with new designs and offer the highest load-carrying capacity, largest deck length, and longest range and are equipped with several modern features essential for a safe[Read More…]
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