Post Tagged with: "Tata Motors Group"

Tata Motors Cracks Believable Storytelling

Tata Motors Cracks Believable Storytelling

In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]

by February 3, 2023 SPECIAL REPORT
Tata Yodha Builds More Muscle

Tata Yodha Builds More Muscle

As part of its pick-up revamp strategy, Tata Motors brings in the Yodha 2.0. Prateek Pardeshi test drives it on a specially built track in Hyderabad. Original Equipment Manufacturers had to put their plan on the back burners thanks to the lethal pandemic Covid-19. This included putting brakes on the rollout of new product variants. Here Tata Motors must be[Read More…]

by November 19, 2022 Road Check

Tata Motors bags new e-buses order from BMTC

Tata Motors wins order of 921 electric buses from Bengaluru Metropolitan Transport Corporation Wins orders for over 3,600 electric buses in under 30 days Key Highlights: Order is a part of the larger tender by Convergence Energy Services Limited Tata Motors will be responsible to supply, operate and maintain 921 low-floor, 12-metre electric buses Company has already received orders for 1,500[Read More…]

by August 22, 2022 News
Making Buses Smarter And Safer

Making Buses Smarter And Safer

The stakeholders of the bus ecosystem are leaving no stone unturned to make buses smarter and safer. Ashish Bhatia looks at some of the inclusions expected to drive the recovery of the segment. In the pre-Covid19 days, the new-age bus aggregator and operators plying the luxury coach were expected to look at out-of-the-box inclusions from a technology, safety, and comfort[Read More…]

by September 2, 2021 Cover Stories