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Ola has extended the ‘Ola Micro’ economy AC cab ride scheme, which is structured at Rs.6 per km, to six additional cities in India, taking the total count to 13 cities. Available in Delhi, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Jaipur, Ahmedabad, Chandigarh, Bhubaneswar, Coimbatore and Guwahati, Ola Micro base fares are claimed to start at as low as Rs.20. The uniform fare is Rs.6 per km and one-Rupee per minute. Ola Micro fleet will comprise of cars like Datsun Go, Maruti Alto, Hyundai Eon among others. Touted as the most pocket friendly AC cab ride, Ola Micro is also claimed to have low estimated time of arrival for customers of up to less than five minutes. Claimed to have grown from the need for low cost, affordable mobility options in Indian cities, and on the basis of rapid urbanisation, Ola Micro, in the first three weeks of its launch, crossed the daily bookings that Ola as a platform did in three years according to Ola sources.


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