Goodyear India has been running a road safety program in association with the Institute of Road Traffic Education (IRTE) from December 2015. To be run till the end of March 2016, the program, ‘Safer Roads, Safer You’, is aimed at offering complimentary training to selected taxi drivers in the NCR region and Mumbai. Aimed at enhancing driver quality and curb traffic rule violations, the program has a target of training as much as 2,400 drivers, and includes a one-day workshop for groups of 20 taxi drivers to create awareness and cover critical aspects such as defensive driving, passenger comfort and safety, vehicle maintenance, personal management and incident management. The participants are also treated to an incentive of Rs. 500 along with a complimentary accidental death insurance policy of Rs. 2,00,000, and a certificate on successful completion of the workshop. “We hope to create a culture of safe driving and passenger care in the taxi service industry to help increase ridership of the public transportation system,” said Rajeev Anand, Vice Chairman & MD, Goodyear India.