Archive for February, 2023

Schaeffler India Limited appoints Sumithasri Eranti as the new Chairperson

Schaeffler India Limited appoints Sumithasri Eranti as the new Chairperson

Schaeffler India Limited announced the appointment of Sumithasri Eranti as the new Chairperson of the Board of Directors. With over 25 years of experience in business leadership, technology, consulting and financial services industry, Eranti brings a wealth of knowledge and experience to her new role. She has held various roles in technology companies – global service portfolio leadership, CXO collaboration,[Read More…]

by February 8, 2023 News
RIL and Ashok Leyland unveil a heavy-duty truck based on hydrogen combustion engine tech

RIL and Ashok Leyland unveil a heavy-duty truck based on hydrogen combustion engine tech

Reliance Industries Limited (RIL) and Ashok Leyland unveiled a Hydrogen Internal Combustion Engine (H2-ICE) powered Heavy Duty truck. The vehicle was flagged off by Prime Minister Narendra Modi in Bangalore at India Energy Week. Ashok Leyland along with RIL has been developing this technology over the past year and has been under test since August 2022. The Ashok Leyland H2-ICE[Read More…]

by February 7, 2023 News
Continental Tires raises awareness about road safety

Continental Tires raises awareness about road safety

Continental Tires sponsored a summit facilitated by Shri Nitin Gadkari, Hon’ble Union Minister for Road Transport and Highways. The summit aimed to raise awareness about road safety and the role of tyres in ensuring the same. Industry leaders Chirag Katira, General Secretary, All India Motor Transport Congress, and Rohit Baluja, President, Institute of Road Safety Education, shared insights on initiatives taken[Read More…]

by February 6, 2023 News
Tata Motors Cracks Believable Storytelling

Tata Motors Cracks Believable Storytelling

In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]

by February 3, 2023 SPECIAL REPORT