Rapido, a ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: ‘Lowest Price Guaranteed’ and ‘5 nahi toh 50’ spotlighting their cab and auto services respectively. Crafted by The Other Half, a boutique creative and production agency, each narrative in these campaigns ingeniously brings to light the suppressed feelings of distress and inconvenience encountered by[Read More…]

Rapido, a leading commute app in India, has etched an indelible mark on India’s mobility landscape by achieving the monumental feat of 100 crore rides across 120 cities.  Since its inception in 2015, it has emerged as a key contributor to employment generation, touching the lives of approximately 9 crore Indians with its affordable and convenient services. With a fleet of approximately 1.4[Read More…]

Rapido, India’s leading commute app renowned for its multimodal services, including bike-taxis, autos, and cabs, has launched its innovative SaaS model for Auto Captains. With this strategic move, Rapido shifts from aggregator commission-led model to introduce a lifetime Zero Commission for auto captains, reducing the burden of exorbitant commission rates and empowering them to take control of their earnings. Under[Read More…]