Mahindra builds on the Bolero platform to offer maximum value proposition through the new MaXX pic-kup. Ashish Bhatia and Prateek Pardeshi drove it to validate the claims. Mahindra and Mahindra Ltd. (M&M) has revisited its mainstay ﹣Bolero pik-up. Adding another dimension to the range, the company in August 2022 created a new sub-brand MaXX. The brand translates to the maximum[Read More…]
The Toyota Hilux heats up the pickup segment in India. Ashish Bhatia looks at offerings for commercial use. Toyota Hilux made its way to India in January 2022, five decades after being launched in 1968. Its global sales of over 20 mn units with eight generations in over 180 countries make for a strong business case in India. Toyota Kirloskar[Read More…]
Isuzu Motors India is offering fully-built trucks that address the exacting needs of its buyers. Story & Photos: Ashish Bhatia Isuzu Motors India showcased two fully-built concept trucks at the recent India Cold Chain show. The trucks, based on its D-Max pick-up platform, are an indication of the company’s strategy to address the exacting needs of its buyers. Having sold[Read More…]
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