During the Punjab floods, commercial vehicles transformed from transport medium to lifelines, delivering essentials, rescuing families, and providing shelter, writes Richa Tyagi. In August 2025, over 1,400 villages in more than 13 districts of Punjab, India, were hit by severe floods, the worst the state had seen in nearly four decades, since 1988. The floods were caused by an unusually[Read More…]
Ahead of International Women’s Day 2024, Vedanta Aluminium has launched #TheFutureOfMetAL, a compelling social media campaign on women in metals & mining. It leverages generative AI and short films to encourage more women to explore rewarding careers in these industries. The campaign comes as a response to industry efforts to increase female representation in the sectors, which has progressed slowly[Read More…]
After four years of HIGH anticipation, the wait proved worthwhile! Ashish Bhatia navigates the flourishing landscape of greener bus and coach mobility. Busworld International returned to its roots, setting the stage for a successful edition in Brussels right from the outset. The 2023 edition presented in all its grandeur with the towering Atomium symbolising scinetific progress. The flagship building was[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
SIAM Highlights India’s Biofuel Push at 2025 Conference 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
