Tata Motors’ CV Business is reinventing brand building in a digital-first world, as per Shubhranshu Singh, CMO – Commercial Vehicle Business Unit at Tata Motors, in Part 2 of this conversation with Ashish Bhatia. Q. Two years ago, just a handful of content creators regularly covered commercial vehicles. You’ve since built a credible influencer ecosystem across tiers. What has that[Read More…]
The battle of who is the preferred mobility provider on Mumbai’s streets is far from over. With protests and strikes inconveniencing commuters seeking a reliable and comfortable mode of transport, the need of the hour is for a strong alternative to emerge if not coexist, write Sahil Kesari and Niharika Singh Mumbai, India’s financial capital, saw a major disruption recently[Read More…]
Euler Motors and Magenta Mobility have clocked over 2 crore kilometres in electric mobility operations collectively. The collaboration spans 733 Euler Motors electric vehicles operating across more than 10 cities. With an uptime exceeding 97 per cent, the fleet has been instrumental in demonstrating that clean mobility is no longer an emerging idea but an operational reality. These vehicles have[Read More…]
CASE Construction Equipment, a brand of CNH, has announced that Shalabh Chaturvedi, Managing Director – India & SAARC, has been elected as the Vice President of the Indian Construction Equipment Manufacturers Association (ICEMA) Governing Council for the 2025–27 term. ICEMA, with nearly 165 member companies, elects its Governing Council every two years through voting, with 12 seats for primary members[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
