Michelin, the tyre technology company, has launched a new Michelin Tyres & Services (MTS) store in Kanpur in partnership with HJ Wheels in Harsh Nagar. The new outlet aims to make Michelin’s products and services more accessible to customers in the city and surrounding areas. The new facility offers Michelin’s complete range of passenger car, SUV and two-wheeler tyres, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series. Customers can also access a range of tyre-related services and automotive accessories under one roof, making it a convenient destination for vehicle owners seeking quality products and expert advice. Designed to deliver a seamless, premium, and customer-centric retail experience, the outlet reflects Michelin’s commitment to safety, innovation, and performance while elevating every step of the ownership journey.
The new facility was inaugurated by Annu Mehla, Regional Sales Head — B2C (North and East), Michelin India alongside the team of HJ wheels.
Mr. Shantanu Deshpande, Managing Director, Michelin India, said “Kanpur is a pivotal market in Michelin’s North India growth journey with a strong automotive customer base and a growing interest in premium products. The launch of our new Michelin Tyre & Services store is a step towards bringing Michelin’s globally benchmarked products and services closer to this growing base of discerning customers. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering premium mobility solutions tailored to the evolving needs of Indian consumers”.
As one of the country’s oldest industrial cities, Kanpur is witnessing a transformation with new expressways improving connectivity, a growing footprint in electric and advanced manufacturing, large-scale urban development and rising aspirations for premium ownership experiences. Recognising this momentum, Michelin has strengthened its long-standing partnership with HJ Wheels, a trusted name in Kanpur’s automotive aftermarket. Tracing its legacy back to 1989, HJ Wheels is known for its technical expertise, transparent service, and customer-first approach. This collaboration aligns with Michelin’s focus on partnering with established local experts to deliver superior mobility experiences rooted in safety, durability and high performance.
