With Xenon Yodha pick-up truck range, Tata Motors is looking to extend its lead in the LCV segment Story by: Bhushan Mhapralkar Tata Motors has launched the Xenon Yodha pick-up truck range. Launched by brand ambassador, Akshay Kumar who is well-known as a action hero in Hindi films, the pick-up range, based on the Xenon platform, which could trace its[Read More…]
Ashok Leyland has launched Guru in the ICV space. It is in-line with the company’s aspiration to carve out a bigger share of the CV market. Story by: Bhargav TS Ashok Leyland has launched the ‘Guru’ truck in the ICV space. It marks yet another significant launch for the company after the Sunshine school bus in an effort to carve[Read More…]
Trucks have been transporting fish the world over. What makes it unique is how they ensure that the catch remains fresh until it reaches the market. Story & photos by: Ashish Bhatia The ‘Koli’ (fishermen and fisher women) community dotting the seafronts of Mumbai are arguably the originally inhabitants of what where once seven different islands of Mumbai (Bombay). Over 7000[Read More…]
Tractors and Farm Equipment Ltd. (TAFE) has launched Smart series of tractors in the 40-60 hp range, and premium utility tractors in India. Story by: Bhargav TS The Rs. 93 billion tractor major, TAFE, has introduced ‘Smart’ series of tractors in the 40-60 hp range under its Massey Ferguson brand. Established in 1960 at Chennai, and claimed to be the[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
SIAM Highlights India’s Biofuel Push at 2025 Conference 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
