Articles by: Ashish Bhatia

Mahindra Tractors Launches First-Ever Virtual Tractor Drive for 60th Anniversary

Mahindra Tractors Launches First-Ever Virtual Tractor Drive for 60th Anniversary

As part of its 60th-anniversary celebrations, Mahindra Tractors, has introduced a personalized virtual tractor drive experience. The initiative lets customers generate realistic videos of themselves driving a Mahindra Tractor. Following the “Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’” campaign, the virtual drive aims to build deeper connections with Indian farmers. The new drive is powered by Vitra.ai’s advanced[Read More…]

by November 7, 2024 News

New Financial Partnership Between Indian Bank and Tata Motors

Easier and Tailored Financing for Commercial Vehicles, Including LNG and Electric Indian Bank has signed an MoU with Tata Motors to offer customised financing options for Tata Motors’ commercial vehicle customers and dealers. This collaboration aims to provide flexible financial solutions for the purchase of vehicles, including LNG and electric models. The partnership will also support Tata Motors’ dealerships with[Read More…]

by October 17, 2024 News

Unlocking Sales Growth: Customer Experience, an Untapped Potential for Auto Brands and Mobility Providers

The latest report from the Capgemini Research Institute reveals that customer experience (CX) in the automotive industry is still an untapped opportunity to boost sales growth. A significant 76% of vehicle and mobility service customers expect a smooth and hassle-free experience, similar to what other industries provide. However, most automotive companies (73%) are focusing more on their brand’s reputation than[Read More…]

by October 16, 2024 News
Ashok Leyland Delivers AVTR 55T and BOSS Electric Trucks to BillionE

Ashok Leyland Delivers AVTR 55T and BOSS Electric Trucks to BillionE

Ashok Leyland has commenced delivery of its AVTR 55T Electric, BOSS 19T Electric, and BOSS 14T Electric trucks to Billion Electric Mobility, part of the BillionE Group. This marks the beginning of a large order of 180 electric vehicles, including the AVTR 55T Electric Tractor and BOSS Electric Trucks. During the flag-off event, Shenu Agarwal, MD & CEO of Ashok[Read More…]

by October 7, 2024 News