TVS Motor Company (TVSM), a global manufacturer in the two and three-wheeler sector, has launched its operations in Italy. The company will introduce a selection of its advanced, high-quality thermic and electric scooters and motorcycles. TVS Motor ranked as the world’s fourth-largest two and three-wheeler manufacturer and third in market capitalization, already markets its products in 80 countries.

TVS Motor Company is expanding its operations in Italy via its branch office, TVS Motor Italia, headed by Dr. Giovanni Notarbartolo di Furnari. Dr Furnari brings extensive experience from senior managerial roles in major automotive companies in Italy, Latin America, the UAE, and Europe.

Sharad Mohan Mishra, President, Head of Group Strategy, at TVS Motor Company, remarked on the company’s Italian launch, saying, “Our move into Italy is a strategic step towards our global ambitions. Italy’s rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS has to offer.”

Speaking on the launch, Dr. Giovanni Notarbartolo di Furnari, Director, TVS Motor Italia, said, “In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long-term strategy for the Italian market. Our focus will be on two fundamental pillars: product quality and customer satisfaction. It is with a lot of pride that I am undertaking this amazing new adventure with one of the top five two-wheeler manufacturers in the world.”

Product Range Offered by TVS Motor Italia

• The TVS Apache 310 Series, available in RR and RTR versions, showcases the successful international collaboration with BMW. These motorcycles exemplify the benefits of a cross-global partnership.
• TVS Ronin 250 – a ‘modern-retro’ motorcycle, designed ground up and is a lifestyle statement that takes inspiration from the modern, new-age rider. It is designed with style, technology, and riding experience to promote an unscripted lifestyle.

• The TVS Raider, ideal for daily commutes, boasts sporty lines and distinctive styling.

• The TVS NTorq, is a mid-range scooter known for its superior performance, supported by the renowned TVS Racing pedigree.
• TVS Jupiter 125 – a sleek, modern-styled scooter for urban commuting.
• The TVS iQube, an exhilarating L3e electric scooter, stands as TVSM’s flagship electric two-wheeler, launched in 2020. It has been at the forefront of revolutionizing electric mobility in India, leading the charge towards a greener future.
• The TVS X, is the world’s most advanced connected electric scooter, proudly crafted in India. This groundbreaking vehicle redefines the global electric mobility landscape with its striking design, unparalleled performance, and state-of-the-art technological features, establishing a new standard in the electric scooter category.
• E-bike, encompasses the Cilo, EGO Movement, Simpel, and EBCO ranges, offering a variety of mountain bikes and city bikes. These products are designed to cater to both urban commuters and outdoor enthusiasts, blending performance with urban style.