ZF is working out a strategy to reinforce its supplier base in India. It has initiated a campaign, ‘Winds of Change’ in the process. Through the campaign, the company is aiming to reach EURO 100 million worth of exports from India by 2017. The current level of exports amount to EURO 35 million. “India has always had an advantage of a good supplier base; has had the technical capability and availability of skilled talent. It has proved to be a premier destination for sourcing,” said Wilhelm Rehm, Member of the Board of Management, ZF Friedrichshafen AG and responsible for Corporate Materials Management. “We want to develop India as a global sourcing hub for ZF,” he added. In order to do so, ZF India has set up a global purchasing office at its India headquarters at Chakan, Pune. The structural change, the company claims would enable local commodity managers to reach a higher frequency and forge deeper ties with the supplier base. “ZF aims to seize any prospects related to castings, forgings and stampings while going forward with value added products and assemblies”, mentioned Horst Wiedmann, Executive Vice President, Head of Strategic Materials Management and Central Services, ZF Group.