CV Designs Q. How would you term the design strength of the commercial vehicle business of Tata Motors? A. The design aspect at Tata Motors took shape with commercial vehicles. The commercial vehicle design heritage side of Tata Motors is very strong therefore. A need to refresh the design aspect was however felt, and we began with the Signa, followed[Read More…]
Bollywood movie, Chalte Chalte, starring Shah Rukh Khan and Rani Mukherji features a Ashok Leyland truck. Released in 2003, the movie is a romantic drama with Shahrukh Khan playing the role of a small truck fleet owner, and Mukherji playing the role of an aspiring fashion designer. From Greece, Mukherji stays with her aunt in India, and has her life[Read More…]
Actress Asha Parekh is shown behind the wheel of a pick-up truck in Tokyo in a classic Hindi movie ‘Love in Tokyo’. Released in 1966, the movie went on to be a blockbuster, and featured Joy Mukherjee and the accomplished Lalita Pawar. The story unveils such that Mukherjee is engaged to a girl Sarita (Lata Bose) chosen by his mother[Read More…]
The 2010 Bollywood movie, Bodyguard, features a Ashok Leyland Cheetah in the shade of purple and white. A Maharashtra Road Transport Corporation (MSRTC) Hirkani bus, the Cheetah is shown ferrying lead actor Salman Khan, a bodyguard by profession, on an assignment to protect a girl called Divya, played by Kareena Kapoor. He has been contracted by Divya’s father to protect[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
SIAM Highlights India’s Biofuel Push at 2025 Conference 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
