In line with the vision to drive modernisation in the commercial vehicle industry, VE Commercial Vehicles has introduced a seven-speed transmission technology in the entire range of its medium duty trucks. To be launched in a phase wise manner, in the first phase, the seven-speed transmission will be launched in Eicher Pro 3015 and Eicher Pro 1114XP with an aim[Read More…]
CV Designs Q. How would you term the design strength of the commercial vehicle business of Tata Motors? A. The design aspect at Tata Motors took shape with commercial vehicles. The commercial vehicle design heritage side of Tata Motors is very strong therefore. A need to refresh the design aspect was however felt, and we began with the Signa, followed[Read More…]
Bollywood movie, Chalte Chalte, starring Shah Rukh Khan and Rani Mukherji features a Ashok Leyland truck. Released in 2003, the movie is a romantic drama with Shahrukh Khan playing the role of a small truck fleet owner, and Mukherji playing the role of an aspiring fashion designer. From Greece, Mukherji stays with her aunt in India, and has her life[Read More…]
Actress Asha Parekh is shown behind the wheel of a pick-up truck in Tokyo in a classic Hindi movie ‘Love in Tokyo’. Released in 1966, the movie went on to be a blockbuster, and featured Joy Mukherjee and the accomplished Lalita Pawar. The story unveils such that Mukherjee is engaged to a girl Sarita (Lata Bose) chosen by his mother[Read More…]
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