Tata Motors, India’s largest commercial vehicle manufacturer, has launched Tata Motors Fleet Verse, an innovative digital marketplace for its commercial vehicle range. Fleet Verse offers features such as new vehicle discovery, configuration, acquisition, and financing, making it a comprehensive digital destination for all commercial vehicle needs.
Fleet Verse is built on five key pillars:
- Smart Search Vehicle Discovery: Advanced semantic search allows users to explore over 900 models and 3000 variants of Tata Motors’ commercial vehicles.
- Product Configurator: Users can input their business needs, applications, and preferences to receive tailored vehicle recommendations.
- 3D Visualizer: Provides an immersive experience to view vehicle exteriors and interiors in realistic detail.
- Vehicle Online Finance: Partnerships with major financiers ensure fast and smooth finance applications and approvals.
- Vehicle Online Booking: Users can book their desired vehicles with just a few clicks, ensuring prioritized fulfillment.
Launching the platform, Mr. Bharat Bhushan, Head of Digital Business at Tata Motors Commercial Vehicles, stated, “With Fleet Verse, we set a new benchmark in the commercial vehicle industry by providing customers with a comprehensive digital platform. Our goal is to streamline the commercial vehicle ownership experience, making it fast, intelligent, safe, and reliable. This initiative reflects our commitment to innovation and customer excellence, driving growth and convenience for both dealers and customers through digitalized value chains.”
All transactions on Fleet Verse are facilitated through Tata Motors’ extensive pan-India dealership network, using a direct-to-dealer payment ecosystem. This digital bridge connects dealerships and financiers directly with customers, streamlining processes from enquiry to vehicle delivery, ensuring a transparent and convenient procurement process for all parties involved.
