The Tata Group is holding discussions with Uber Technologies to form a strategic partnership aimed at increasing traffic volumes and engagement on Tata’s digital platform. The collaboration may involve integrating Uber’s services as an ‘anchor app’ within Tata Neu, which is positioned as a ‘super app.’ However, Tata Digital has denied any ongoing talks, and Uber has not yet responded to queries.

Tata Neu, which is part of Tata Digital, is seeking to cater to 50% of an average customer’s daily, monthly, and annual needs. However, it faces challenges such as stagnation in user growth and low customer engagement. A partnership with Uber could address these issues by attracting daily users to Tata Neu and broadening its product portfolio.

Uber Technologies CEO Dara Khosrowshahi and Tata Sons Chairman N Chandrasekaran met earlier this year in Davos, with expectations of further discussions during Khosrowshahi’s upcoming India trip. While the exact terms of engagement are still being worked out, there’s no guarantee of concrete results.

Tata Digital has revised its strategy to enhance app performance and user satisfaction. A new CEO has been appointed to drive business expansion and overcome challenges. Tata Sons has allocated over $2 billion to Tata Neu, which reportedly has 60 million installs and 75 million NeuPass members. The strategic partnership may also involve equity participation, although this remains unverified.

In February, Tata Motors committed to supplying Uber with 25,000 electric vehicles, marking the largest EV commitment between an automaker and a ridesharing platform in India. The partnership aims to electrify Uber services in major cities and may include a longer-term supply commitment. Tata Motors, with a 70 percent share in the passenger EV market, aligns with Uber’s zero-emission goals.