Tata Motors showcased a huge lineup at Auto Expo 2023. Ashish Bhatia draws attention to the product differentiation strategy. As a Group, Tata Motors showcased 40 variants at the Auto Expo 2023 – The Motor Show. As committed, despite a heavy launch calendar, the CV major managed to save new launches for the business end of the fiscal. This included[Read More…]
The return of Auto Expo 2023 – The Motor Show had greener, higher performance CVs dominate the floor. Ashish Bhatia took stock of the OEM displays to gauge the dominant trends. India Expo Mart at Greater Noida was abuzz again! Returning to the exhibition scene after a three-year hiatus, the Auto Expo 2023 – The Motor Show rose back up[Read More…]
Reliance Industries Limited (RIL) and Ashok Leyland unveiled a Hydrogen Internal Combustion Engine (H2-ICE) powered Heavy Duty truck. The vehicle was flagged off by Prime Minister Narendra Modi in Bangalore at India Energy Week. Ashok Leyland along with RIL has been developing this technology over the past year and has been under test since August 2022. The Ashok Leyland H2-ICE[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
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