Tata Motors showcased a huge lineup at Auto Expo 2023. Ashish Bhatia draws attention to the product differentiation strategy. As a Group, Tata Motors showcased 40 variants at the Auto Expo 2023 – The Motor Show. As committed, despite a heavy launch calendar, the CV major managed to save new launches for the business end of the fiscal. This included[Read More…]
The farming equipment industry is at a crucial juncture. Ashish Bhatia looks at the direction it is taking. The Farming Equipment (FE) segment is a crucial driver of an agricultural country like India. It is a key contributor to the country ranking second in the world. With the nation aiming to turn a USD five trillion economy, one can’t overlook[Read More…]
The launch of the AVTR 4220 with 41.5T GCW and the AVTR 4420 with 43.5T GCW in the 4×2 Tractor segment was announced today by Ashok Leyland, the flagship company of the Hinduja Group and India’s top manufacturer of commercial vehicles. Ashok Leyland is the first Indian OEM (Original Equipment Manufacturer) to offer tractors with 41.5T and 43.5T GCW in[Read More…]
Tractor Junction has concluded the Indian Tractor Of The Year (ITOTY) 2022 award with the Mahindra 575 DI XP Plus and Massey Ferguson 246 Dynatrack tractor winning the trophy. The ITOTY jury comprised of eight veteran personalities from backgrounds in sales, product, marketing, testing, and ergonomics from the tractors and farm implements industry. The process of choosing the winners was[Read More…]
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