Tata Daewoo Commercial Vehicles has launched its new light and intermediate truck, Dexen Vision, in South Korea. The new 2023 Dexen Vision offers a gamut of features, an all-new cabin, strong performance and low cost of ownership. It is designed and engineered keeping in mind the evolving needs of the drivers and fleet owners and offers a competitive edge in[Read More…]
Shriram Pistons & Rings Limited (SPRL) to acquire (through its subsidiary, SEL) 75 per cent shareholding in Takahata Precision India Pvt. Ltd. (ultimate subsidiary of Takahata Precision Co. Ltd., Japan) engaged in the manufacturing of precision moulded/assembled parts and precision metal moulds. Shriram Pistons & Rings Limited has announced to acquire 75 per cent shareholding in Takahata Precision India Private[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Cummins Inc. continues to optimise its CV solutions for net-zero emissions. Ashish Bhatia looks at the latest developments worked upon in a serious push. Cummins Inc. has been at the forefront of all developments in clean Internal Combustion Engines (ICE). Taking the humongous exercise beyond Euro VI and Bharat Stage VI emission compliance norms, the engine manufacturer is in it[Read More…]
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