CASE Construction Equipment, a brand of CNH Industrial has appointed Shalabh Chaturvedi as Managing Director for India and the SAARC (South Asian Association for Regional Cooperation) region with effect from June 01, 2023. Chaturvedi has been with CNH Industrial for over a decade, having held a variety of leadership positions across the commercial, industrial and R&D functions within the Construction Equipment segment of the company. Most recently, he served as a Global Quality & Reliability Director, where he was responsible for current & new product quality, reliability and validation methods, covering all construction equipment manufactured in plants spread across the USA, Brazil, Italy & India.

With nearly two decades of experience in the Indian construction equipment landscape and exposure to global best practices, Chaturvedi will be responsible for the strategic and sustainable expansion of the CASE Construction Equipment brand in the region.
“We congratulate Shalabh on his new role as Managing Director,” said Alexander Markov, Vice President of CNH Industrial Construction Segment in Africa, Middle East and Asia Pacific. “Shalabh has a proven track record of successfully leading and developing businesses. I am confident that he will bring his extensive experience to bear in his new role, to further expand the CASE Construction Equipment business in India and the SAARC region.”
Shalabh himself also commented on the appointment saying, “This is an exciting opportunity to lead a dynamic team and further strengthen CASE’s position in the industry. With CNH Industrial’s Customer First approach, we aim to provide construction businesses with the best solutions for their applications. I’m very optimistic about the opportunity to leverage our India footprint to achieve Growth Together, not only in the subcontinent but also globally. I am looking forward to the journey, which I undertake with the spirit of innovation while keeping it simple for which CASE is renowned.”
Prior to joining CNH Industrial, Chaturvedi has held various positions at Larsen & Toubro (L&T).
A global leader in Construction Equipment since 1842, CASE has been present in India since 1989. It has consistently remained a market leader in the Vibratory Compactor segment and a leading player in the backhoe loader segment, since inception. The company produces Made-in-India products in its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for the domestic and export markets in over 105 countries.