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Growing stronger

Growing stronger

To grow stronger, JK Tyre has opted for a multi-thronged approach. Story by: Anirudh Raheja The cyclic nature of the CV industry, and the recent events have added a dimension to how auto companies operate. The priorities and strategies of auto companies are changing. Leading truck and bus tyre manufacturer, JK Tyre and Industries is banking on a multi-thronged strategy[Read More…]

by October 25, 2017 Tyre Talk
Tata Xenon Yodha: The warrior clan

Tata Xenon Yodha: The warrior clan

Building on a long legacy of pick-up trucks starting with the Tatamobile, the Xenon Yodha looks contemporary and robust. Story by: Bhushan Mhapralkar Photos: Saurabh Botre Tata Motors announced that they have signed action hero Akshay Kumar as the brand ambassador of its commercial vehicles in January 2017. His announcement was timed with the launch of the Xenon Yodha pick-up[Read More…]

by October 25, 2017 Cover Stories
Volvo retains mining advantage; looks at new avenues of growth

Volvo retains mining advantage; looks at new avenues of growth

The endeavour at Volvo Trucks India is to be a trusted partner of their customers. Story & Photos: Ashish Bhatia Volvo Trucks India started its journey in India in 1996. It started by offering long-haul trucks in the form of FH, FM and the FL. It found a calling in mining trucks over time. The economics of trucking turned the[Read More…]

by October 25, 2017 Cover Stories
BharatBenz High-Five

BharatBenz High-Five

Three BharatBenz trucks ran from Chennai to Ludhiana and back via Kolkata and Vijaywada to celebrate the five years of Daimler India Commercial Vehicles. Story by: Bhushan Mhapralkar Photos: Mahesh Reddy & DICV It is past midnight as the convoy of three trucks gets on the highway to Mumbai. It is part of an initiative by Daimler India Commercial Vehicles[Read More…]

by October 25, 2017 Cover Stories