In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
Jawaharlal Nehru Port Authority (JNPA) celebrated India’s 74th Republic Day with patriotic fervour. This year’s celebration was even more special as India is observing its 75th year of Independence. The celebrations started with unfurling of the Indian tricolour at the hands of the chief guest Sanjay Sethi, IAS, Chairman, JNPA, in the presence of Unmesh Sharad Wagh, IRS, Dy. Chairman[Read More…]
Rahul Mehra, Co-Founder at Roadcast talks about trends in the hyper-local delivery space for 2023. Logistics today is about adaption and innovation. Post-pandemic, the logistics sector has transformed. The urgency and need brought on by the pandemic have changed consumer behaviour and commerce forever. The change in variables for logistics led to the retail sector becoming more focused on hyperlocal.[Read More…]
Toyota Innova is synonymous with comfortable and roomy road trips in the tours and travel circle. Prateek Pardeshi highlights the USPs of the one-up HyCross and its calling. The Toyota MPVs are the flag bearers for the ferrying capacity, comfort and the legroom! They bridge the distance to luxury in the tours and travels segment with ease. Operators customise it[Read More…]
Pace Setter ZF Drives Forward Change with Innovative and Flexibile Implementation 
SIAM Deliberates on Policy Reforms for Automotive Taxation 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
